Five ways to make your hotel stand out
If you want to attract customers to your hotel, you need to find ways to make it stand out. Here are five suggestions to try.
During 2021, consumer spending on hotels totalled more than £117 billion — clearly bouncing back from the dip we saw during 2020’s lockdowns.
Yet, owing to the hotel industry’s highly competitive nature, high consumer spending isn’t a guarantee of profit for any individual hotel.
For the purpose of attracting customers, finding ways to make your hotel stand out from the competition is essential – it’s an activity that is as fundamental to your hotel’s success as taking out a comprehensive hotel insurance policy or hiring experienced hospitality staff.
We’ve written this short article with this in mind. Keep reading for five simple ways to make your hotel stand out.
1) Focus on customer experience
Make sure that your staff are friendly, helpful, and attentive to the needs of your guests. In particular, it’s important you make each guest feel as special as possible when they arrive.
Offer them a refreshing drink or a tasty treat as they’re checking in. This way, they’ll begin their visit on a positive note and will be more likely to enjoy the remainder of their stay.
2) Make the most of your location
If your hotel is located in an attractive area, be sure to highlight this in your marketing campaigns. For instance, staying at hotels with sea views are typically seen as more attractive than those without, so you can leverage this to your advantage if you’re situated in a seaside area. Moreover, have your staff promote all the interesting things that guests can do while in the local area.
3) Provide uncommon amenities
What facilities and amenities are your competitors unable to give their guests? These represent the perfect opportunity for you to differentiate yourself from the crowd.
Offering amenities above and beyond the status quo – such as free breakfasts, a selection of complimentary toiletries, or even spa and fitness facilities – is a simple way to make sure your hotel sticks in your customers’ memories.
4) Focus on design
Bland-looking hotels tend to struggle to connect with their audiences. Remember that hotels have a reputation for luxuriousness. So, you need to make sure that your hotel is visually appealing and has a unique and cohesive design aesthetic.
5) Create a strong online presence
Nowadays, people look online to research before booking. That’s why it’s so important to create a strong online presence for your hotel.
At the very least, you’ll need an easy-to-navigate website that provides all the information potential guests would need to make their decision. If you can go beyond this, optimising your website for SEO and mobile, then all the better.
And if you really want to stand out, consider creating social media profiles with rich, visually appealing content. Platforms such as Instagram and Facebook are likely the most relevant for this purpose — but you may even find success on more niche platforms such as Pinterest and TikTok.
Which of the strategies above will you be implementing?
