Five ways to boost your brand recognition

Want to build a business or blog audience or customer base? Here are five ways to boost your brand recognition.

Creating your brand takes a lot of work and a solid strategy. Becoming known in your industry isn’t as simple as just launching a website and hanging out your shingle. It takes time to draw in interested customers, build trust and gain a solid reputation.

Whether you are starting a lifestyle blog or a small business the goal of building your brand identity is to become recognizable. Customers that are familiar with your brand are more likely to recommend you and be ready to buy whatever you are selling.

Trethowans
Trethowans

Harnessing the power of the online platform is the most effective way to reach a broad audience and introduce your company. Let’s take a look at a few ways to boost your brand recognition and work towards success.

1) Customer service

Having a good customer service experience is one of the determining factors in whether a consumer will make a final purchase. Prompt service, easy site navigation, quick response time to questions and concerns are all critical parts of winning customer service. Clients that feel as though they have been taken care of with prompt and courteous service will be more likely to become a return customer and recommend your services to others.

2) SEO

SEO or search engine optimization is critical to any online business. Including keywords, metadata and high-quality content to your site can dramatically increase your online visibility. Most consumers now start their journey to making a purchase with a general online search. If your site is not properly optimized, search engines like Google will not pick up your site in their top results. Your SEO strategy should include a smooth customer experience with easy site navigation and mobile-friendly site versions.

3) Email marketing

Turning a one-time customer into a long-term buyer takes time and exposure. Having a strong email marketing strategy that will keep you in contact with your customers can help you to increase your brand recognition. Coordinating your promotional emails to match your website will help to build consistency and trust in your brand. 

4) Customer reviews

Since the dawn of open commerce, the most effective marketing strategy has always been word of mouth advertising. Having existing or past customers make recommendations on behalf of your business can help to build trust and expand interest in your brand. Posting honest customer reviews on your site can help you build credibility and brand trust. Positive reviews can help increase your referral rates and attract new clients. 

5) Social media

One of the best ways to introduce yourself to the market is through social media. Platforms like Facebook, Twitter, and Instagram are excellent platforms that will help you gain attention and provide free advertising exposure. Your company should have a Facebook page where you can connect with new customers and post updates about your company. Twitter is a great place for brand advertising and allows you to expand your reach worldwide.

Brand recognition is a crucial element to any business’s  success. Building trust and credibility in your industry should be the cornerstone of your marketing strategy. Follow these tips to help you to boost your brand recognition allowing you to stand out against the competition. 

Photo by Roberto Nickson