Five ways female entrepreneurs can generate new business leads

Female entrepreneurs face a number of unique business challenges. From facing biases in the workplace to generating new and valuable business leads. 

According to the BBC, “Despite strides in women’s representation in powerful roles, a surprising number of people across the world still don’t trust women to lead effectively. These biases are deep-seated – and may be difficult to change.” 

Generating business leads is essential for the growth and success of a company. However, if you’re a female entrepreneur, this can sometimes be a challenge. In this article we are going to share how female entrepreneurs can generate new business leads that see their companies thrive.

What does it mean to generate new business leads?

Lead generation is a term many of us have heard before, however you may not know what it actually means. To keep things simple, lead generation is all about finding new customers or clients (or ‘leads) for your business. 

When you generate new leads, you generate new business. Sales engagement platform Sopro, is one company leading the way in this space. Providing businesses with a reliable ROI calculator to help fully understand the success of their prospecting in relation to their industry niche. 

So, let’s take a look at five ways you can generate new business leads as a female entrepreneur. 

1) Build a reputable online presence

If you want to attract new business leads, the first thing you need to do is create a reputable online presence. If people can’t find your business, they won’t get in touch with you. Creating a reputable online presence is one of the best ways to generate new business leads and below we share how you can achieve this. 

Social media profiles

Being active on social media is a great way to promote your business and showcase the work you do. Social media has 4.62 billion active users across the globe, so having a social media presence can go a long way towards reaching new audiences, building a loyal following, and promoting your business to potential new leads.

Build a website

There aren’t many businesses that succeed in an online world without a high-quality website. Having a website that showcases your business can be a powerful marketing tool and is one of the best ways to build a reputable online presence. 

Create quality content

Once you have the social media profiles and the website, it’s time to start creating high quality content. There is no point in having all these active channels if you’re not posting anything on them. Content creation helps engage your audience, build trust, and convert users into paying customers. 

Building a reputable online presence can go a long way towards attracting new business leads – especially for female entrepreneurs. 

2) Invest in email marketing 

Did you know that email marketing is an effective way to create connections and win new business leads? In fact, 64% of small businesses use email marketing to reach new customers and leads. 

Creating a strong email marketing campaign that effectively engages with your target audience is an effective strategy for attracting new business leads. What’s more, email marketing is a personal form of communication that helps you connect with people on a more intimate one–to-one level. 

3) Ask for client referrals 

Are your existing clients happy with the quality of your service? Ask for reviews! Client and customer testimonials can go a long way towards promoting your business and generating new leads. This is why it’s important to ask for referrals and reviews from your most satisfied clients. 

According to Weave, “Quality online reviews are one of the best ways for businesses to succeed in the 21st century […]  Reviews are generally qualitative rather than quantitative. They capture the feeling a customer had after visiting your business. These emotional responses, when encountered in an online setting, can dramatically affect the opinions of other potential customers.” 

When people see there are a lot of positive reviews associated with your business, they are more likely to trust you and want to find out more. Nothing is better for your business than positive reviews and, as you can see, they go a long way towards attracting more leads and company interest. 

4) Promote yourself as a thought leader on LinkedIn 

According to Forbes, “Showcasing your brand on LinkedIn is the perfect way to demonstrate your thought leadership – and it doesn’t cost you anything but a few hours of your time.”

LinkedIn is a powerful business tool, especially when it comes to generating new leads, and when you position yourself as a thought leader on the platform you can attract new audiences and build trust. 

Below we share a few ways you can promote yourself as a thought leader on LinkedIn. 

Create a business profile:

Your LinkedIn profile should showcase your business in the best possible light. You want a clear and professional picture of yourself, a description of your company and the work you do, testimonials from your clients, and your company logo in there too.

Your LinkedIn profile should tell your audience everything they need to know about your business and the work you do. 

Get published online

If you want to become a thought leader on LinkedIn, you need to get published online. You can write guest posts for high-quality publications, create your own blog, and source articles that have quoted you to share on LinkedIn.

Being published online is a great way to show you know what you’re talking about and it can help prove that people take you seriously. 

Be consistently active

We’re not talking about physical exercise (although that’s good, too!) We are actually referring to consistency when it comes to posting on LinkedIn and interacting with your followers.

Having a consistent posting schedule helps your audience to rely on your content, engage more frequently with your posts, and strike up conversation. It’s a great way to showcase your discipline and professionalism in a highly competitive environment. 

LinkedIn is the perfect platform for business entrepreneurs. It allows you to connect with other entrepreneurs and make connections with potential leads. We know you will find the platform especially useful and rewarding, particularly when you dedicate some time to thought leadership. 

5) Involve your sales team 

If you have a sales team, they are the perfect people to support you in your search for new business leads. Your sales team can create an outreach list, craft personalised emails, and chase potential contacts. 

Involving your sales team in the process of generating new business leads is an excellent option. We all know that generating leads is a time-consuming process and when you’re an entrepreneur, you have plenty to do and very little time! So, why not ask for support from your sales team? 

We hope you use these tips to attract new leads

Female entrepreneurs can face a lot of challenges in the modern workplace and generating new business leads is just one of them.

However, we hope this article has encouraged you that it is possible to attract new leads and grow your business online and following the tips we’ve shared above will certainly help you get off to a great start.

Photo by Jason Goodman