Five tips to run a successful eCommerce store
Running a successful eCommerce store involves more than putting products on your website. You also have to attract buyers to your site, persuade them to purchase, and convince them to keep return.
However, with so many stores and brands in the eCommerce market, establishing your ground can be difficult. Read on for five tips to run a successful eCommerce business.
1) Prioritize user experience
To run a successful eCommerce store, you need to develop a website for your business. Since your customers cannot physically visit your store or touch your products, you need to make up for that by developing an eCommerce website design Sydney that focuses on the user experience. There are various ways you could improve your website user experience and keep your customers coming back, including;
- Making your website mobile-friendly
- Easy web navigation
- Improving the page loading time
- Developing a visually appealing site
Remember, the photos will be the focal point of your website. Product photos will draw customers in and influence their purchasing choices. So put time and effort into these images. Edit your photos, use quality mockups, and make sure they complement your branding.
2) Invest in SEO
Appriximately 46% of customers begin their purchasing process through search engines like Google and Bing. Often, clients looking for your products will not navigate straight to your site, which is why you should prioritize search engine optimization (SEO).
Through SEO, you can find high volume with low competition keywords relevant to your niche, which you can use to create top-notch blog posts. This helps your website rank on Google, increasing traffic to your site.
3) Provide excellent customer service
If you are looking to increase your sales, improve customer retention, and your eCommerce store reputation, you should consider providing stellar customer service. While providing quality products is crucial, 52% of customers will only purchase from you with excellent customer service.
To improve your customer service, ensure that clients can quickly contact you via emails, phone numbers, live chat, or chatbots on your website. You could consider providing 24/7 customer care support to ensure that you promptly respond to your clients’ needs and tend to buyers from different time zones.
4) Take advantage of social media
Over 3.6 billion people in the world today are on social media, including your potential customers, so that is where you need to be as well. By being active on social media, you can generate valuable leads to your website, whom you can easily convert into paying customers.
Be sure to identify a social media platform where most prospective clients hang out, create quality content tailored to your target audience, include clickable links to your website, and respond to client questions, feedback, and comments.
5) Accept multiple payment options
Some of your customers may prefer to pay once they see the physical products, and others may not be comfortable divulging their card information online. Other customers may want to pay via credit cards, e-wallet, visa, or MasterCard.
To ensure the success of your eCommerce store, you should not limit your payment options to a specific plan. Instead, accept as many payment options as possible to tend to different customer needs.
Use these tips to make a success of your eCommerce store
Whether you are starting or running an existing eCommerce business, consider implementing these tips to drive more traffic to your online store, retain existing clients and increase sales.
It’s also worth mentioning that your ecommerce packaging can also help in spreading the word about your online shop. So, it’s definitely something to consider.
Photo by Priscilla Du Preez
