Five tips to help you grow your business

Every business has to start somewhere. It all starts with an idea and a dream and it takes motivation and hard work to turn that into a reality.

Growing a business is not something that comes easy, and it’s definitely not something that will happen overnight. There are many strategies you can experiment with to find out which will work the best for growing your business.

You just have to be patient and be willing to try a few things first to find the right solution. Here five suggestions to get you started.

1) Hire a good accountant 

When your business is brand new, you may not need the extra help with your finances. As your business starts to slowly grow, you’re going to want to hire an experienced accountant.

You may feel like you’re capable of handling everything on your own, and you’re probably right, but eventually, you may get overwhelmed. One rule that you must follow, even if you’re running the business solo, is to keep your personal and business finances separate from each other. This will keep things from getting messy and complicated. 

2) Know exactly where you want your business to go 

Your business may just be an idea right now, but you still need to envision where you want to be in one year, five years, ten years, and even more into the future.

You need to know whether it makes sense to buy a CPA firm or business space now, or wait until your business takes off. It really just depends on how much you’re willing to spend, and what you’re able to comfortably afford, and your accountant is someone who can help you with that planning.

3) Get to know your customers 

Your customers are the reason you have your business and the reason why it’s growing. By taking the time to get to know them more, you’ll have a better idea of how to keep them happy.

Try to get honest reviews out of them to find out what they like and don’t like about your business. Be willing to take their feedback and use it in a way that will benefit your business. Some helpful ways to get to know your customers is by using surveys, holding events that will allow you to interact with your customers, and creating a customer profile. 

4) Don’t be afraid of change 

One of the most important things any business owner needs to do is to be willing to accept change. Business trends are constantly changing, and technology is playing a big part in streamlining business processes to make things more efficient.

You also need to determine if you plan on expanding to new locations. This is a very big business move that will require a lot of change, but it can also provide substantial growth as well. 

5) Use social media 

Regardless of how big your business is (or isn’t), you need to utilize social media as much as possible. Social media is a great way to interact with your customers, and help you gain new ones. You can use it to your advantage in many ways.

You can use it to post quality visual media, write catchy headlines that will grab their attention, respond to comments, and host contests with prizes that will appeal to your target market. 

Your business is yours, and it can go in any direction you want it to go in. You may find it takes some time to see noticeable growth, but remain patient. Scope out your competitors to see what’s working for them, and develop your own plan accordingly.

Work out a business plan for yourself, and enlist the help of professionals for quality business advice. If your business starts growing and you feel overwhelmed, consider hiring someone to relieve some of the burden. 

Photo by Elsa Noblet