Five things you should know if you consider becoming a freelance artist
Excited by the idea of turning your passion into a full-time career? Before you dive headfirst into the world of freelancing, it’s important to recognize that it comes with its own set of challenges — and rewards.
You’re not just making art; you’re also running a small business, managing client relationships, and constantly adapting to market changes. Here are five key things that can help you thrive in this exciting but sometimes unpredictable career.
1) Understand the business side
Freelancing is about being business-savvy. Many artists start with a focus solely on their craft, which is absolutely necessary, but they often overlook the administrative side. If you want to build a sustainable freelance career, you need to know how to handle the business aspects. That means getting familiar with things like invoicing, contracts, taxes, and managing your time effectively.
Use simple tools like these for invoicing, communication and to keep everything organized. If you’re not sure where to start, check out resources that explain how to set up a freelance business.
2) Portfolio and personal brand
The next big thing you’ll need is a strong portfolio. Without it, you’re essentially invisible in the marketplace. It’s the first impression potential clients get of your work, so it has to reflect your best pieces and show what you’re capable of. It doesn’t have to be massive; focus on the pieces that best demonstrate your unique style and skills.
And don’t just leave it sitting on your hard drive — make it easy for clients to find you by posting it online, whether through a personal website, social media, or portfolio sites like Behance.
3) Communication and expectations
One area that often gets overlooked is communication with clients. Being clear about your process, timelines, and expectations can save you a lot of headaches later.
Before you start working with someone, set clear terms: How many revisions are included? What are your payment terms? When can they expect the final work? Getting everything in writing helps avoid confusion and ensures both you and your client are on the same page.
4) Find your speciality
Another tip is to find your place. While it might be tempting to take on any project that comes your way, carving out a niche for yourself will help you stand out in a crowded market.
Whether you’re drawn to illustration, digital art, or using oil colors to create realistic portraits, having a specialized focus helps clients know exactly what you offer. Specialization makes it easier for you to target the right audience and attract clients who appreciate your specific expertise.
5) Stay consistent
Lastly, freelancing requires ongoing learning and consistency. The art world changes constantly, and so does the freelance landscape. Stay on top of trends and be open to new methods and technologies. New techniques? Adjusting to the latest software? Doesn’t matter, as long as you keep growing.
Being consistent in your work and maintaining a reliable schedule will help you build a strong reputation. Becoming a successful artist takes time, dedication, and a willingness to learn both your craft and how to manage a freelance career. So, take a deep breath, dive in, and start building the art career you’ve always dreamed of.
