Five simple ways to expand your business’s reach

We’re lucky that today, our businesses can exist beyond the four walls of a physical building. Thanks to the internet and social media, we can expand our reach across our city, state, or even globally.

But with so many options available, it’s easy to become overwhelmed and struggle to know what to focus on. This article will explain five of the simple ways you can expand your business’s reach and grow your brand. 

1) Take advantage of social media

If you’re only now beginning to focus on business expansion online, start with social media. Social media platforms offer a powerful way for you to connect with potential customers and build brand awareness. 

You don’t have to reinvent the wheel here: just see what similar brands in your niche are doing and put your own spin on it, focusing on creating engaging content and interacting with your audience. You should also look into targeted advertising to reach your ideal customers, who may not otherwise find you through organic posting.

2) Optimize your website

Aside from social media, your website is often the first impression customers have of your business. It’s your digital storefront, so you want it to represent your brand in the best light.  

If your website was made more than 5 years ago, it’ll probably need a rebrand. Make sure it’s user-friendly and easy to navigate, with an attractive and modern feel. If you haven’t already, you should also consider hiring an agency or SEO specialist to optimize your website for search engines to improve your visibility in search results.

3) Leverage email marketing

Email marketing is something that, as a busy business owner, you might be hesitant to dedicate your time to. But it’s a highly cost-effective way to reach out to potential and existing customers. According to a study by McKinsey, email marketing is up to 40 times more effective than social media. 

So make the most of it! Build an email list and send regular newsletters with valuable content. This is a great place to include subscriber-only promotions and updates to increase your brand loyalty.

4) Sell across different platforms

If you sell products online, you should absolutely be looking to sell across multiple different platforms. 

Owning multiple stores will enable you to attract different audiences who could all benefit from your products. And while keeping track of two or three different platforms sounds like hard work, with today’s technology, it doesn’t have to be. For instance, you can use a Shopify Inventory Sync tool to sync your inventory across multiple Shopify stores, making management much easier.

5) Network

Expanding your business reach isn’t only about getting your brand out there to more customers. You also want to become better known in your professional space, and you can do this by attending industry events, conferences, and networking functions to connect with other professionals in your field. 

Building relationships with other businesses can lead to referrals and help you establish partnerships and collaborations, where you have the opportunity to tap into another business’s customer base. 

Expand your business’s reach and attract new customers

Implementing these strategies is a great place to start if you’re looking to expand your business’s reach and attract new customers effectively. If you’re short on time, prioritize one or two of these methods, or consider outsourcing strategies to experts.