Five proven strategies to increase your retail store’s conversion rate
Getting a potential customer to step inside your store is only part of the equation that results in a successful sale. You still need to persuade them to part with their cash.
Every retailer aspires to enjoy a fantastic sales conversion rate, and that means using some proven strategies to ensure that you make the most of the opportunity.
It is often a combination of factors and tactics that prove to be a powerful alliance rather than one thing specifically that achieves a successful sale.
From the strategic use of eye-catching retail tags to how you plan your store layout, here are some great pointers to help you increase your conversion rate.
1) Focus on your window dressing and layout
An attractive window display and an enticing store layout will make a huge difference to your conversion rates.
Make sure your window dressing aligns with your customer demographic and draws their attention, encouraging them to come inside.
In addition, customers tend to have a natural preference for shopping in a certain order. If your store is easy to navigate and not too cluttered this should encourage shoppers to look around, and, hopefully, find something to buy.
2) Use promotions and tags to increase sales
Retail tags that tell a customer there is a 20% discount on an item, for instance, are a great way of improving your conversion rate.
Using promotions and tags to deliver messages and incentives is a proven strategy that has to be part of your marketing efforts.
3) Make it easy for your customers to pay
Customers demand the ability to use various payment options and they want to be able to pay for their purchases using a method of their choice that is quick and easy.
It is essential to embrace as many payment options as possible so that you don’t miss out on a sale because you can’t accept what your customer is offering you.
4) Make the most of technology
In addition to offering multiple payment options, it is well worth taking advantage of the latest shopping technology to enhance the customer experience.
Things like a contactless checkout that uses mobile technology and even the use of QR codes for promotions and product descriptions can all make a positive difference to your conversion rate.
5) Make sure your sales staff are well trained
Every member of your retail sales team is representing the face of your business.
Training them to have the product knowledge and empathy to give great customer service is an investment that will often be rewarded with more motivated staff and improved sales figures.
Investing in a retail training program could turn out to be money well spent when you discover what a difference every person on the shop floor could make to your conversion rates.
The tactics highlighted are proven to deliver results. Retailing is a competitive environment and that is why you need to be proactive when it comes to using all the right tactics to increase your sales conversion rates.
Are you doing everything you can to make that sale?