Email marketing statistics for 2022

The first ever email was sent in 1971, meaning it has been around for five decades. It begs the question of its relevance today, especially in light of the prevalence of social media and other marketing platforms.

While it is human nature to get caught up in the excitement of new inventions while forgetting about the old, this is not the case with email marketing. It has endured as a highly effective marketing tool.

Email marketing is a stalwart that refuses to go into obscurity. You may wonder how valuable email marketing is. These statistics will demonstrate their worth.

What is email marketing?

Email isn’t a new concept or term; most of us have received or sent an email at some point in our lives. With its ability to reach and connect with people, this invention was capitalized on and used as a marketing tool – email marketing.

Email marketing is a marketing strategy that aims to raise brand or business awareness or boost sales by communicating with people via email. The marketing tool is used to promote businesses’ products or services. In addition, it can also be used to keep in touch with target customers.

This marketing strategy is cost-effective and has a high conversion rate. These email marketing statistics will show how invaluable this marketing tool is.

General email marketing statistics

According to Statista (2022), a provider of market and consumer data, the number of email users worldwide is estimated to reach 4,258 million in 2022. In addition, the estimated number of emails sent and received is expected to reach 333.2 billion in 2022. With its wide reach and users, email marketing remains a strong force in marketing today.

The importance of email marketing today cannot be overemphasized. Campaign Monitor, an email marketing platform, reported that email marketing is used by 64% of small-scale businesses to reach their customers. Furthermore, in its report on the state of email in 2021, Litmus found that 41.5% of brands saw email marketing as critical to their success.

The expected high adoption and growth of email marketing mean companies are aware of its reach and are willing to increase their budget to tap into the audience. According to OptinMonstor, 99% of users with email accounts open their emails every day. In addition, 37% of businesses are willing to improve their email marketing budget to reach this high audience in 2022.

Studies have shown that high-frequency businesses send emails to potential clients. If it weren’t working, no one would bother to, but it is. According to Databox (2022), 33% of marketers send emails once a week, while 26% send them several times per month.

This marketing tool is so common, in the palms of our hands, that we often overlook how effective it can be. According to Statista, revenue generated from email marketing is projected to reach $9.62 billion by 2022. Now might be the best time to start if you haven’t started using this tool.

Business-to-consumer (B2C) email marketing statistics

Business-to-consumer email, or B2C as it is commonly called, is a direct interaction between businesses and their end users, the customers. Businesses send emails to customers to create awareness about their products or services.

According to SaleCycle, 59% of customers believed marketing emails to be instrumental in their decision to purchase from a brand. Furthermore, customers also favor email as the means of communication from businesses, with 61% opting for email, according to Statista.

Email newsletters are the most effective marketing channel to nurture leads. According to the Content Marketing Institute, 16% of B2C marketers agreed with this.

Business-to-business (B2B) email marketing statistics

Email marketing isn’t limited to interaction between businesses and their customers or potential clients alone but also between one business and another. According to WordStream (2022), 59% of B2B marketers perceive email marketing as the best revenue source. In addition, according to SuperOffice, 77% of B2B marketers use this marketing strategy to improve sales and traffic to their websites.

The frequency of sent or received emails in B2B email marketing isn’t as high as in general email marketing, but it is nevertheless effective. As put by SuperOffice, B2B brands or businesses send just one email campaign per month, every 25 days, to be precise.

According to the Content Marketing Institute, email engagement is the top metric used by B2B marketers to measure the performance of email campaigns. Furthermore, email newsletters are considered by 31% of B2B marketers as the best way to create market leads. As a result, it is the most popular type of content marketing, with 81% of marketers using it. (Content Marketing Institute 2020).

Automation email marketing statistics

Email automation is used in email marketing to nurture leads, convert, and retain customers. In addition, it will also save you time and money while still being effective.

According to Emailmonday (2022), 51% of companies currently use email automation. In addition, according to Campaign Monitor, email automation generates 320% more revenue than non-automated ones.

Furthermore, according to Content Marketing (2020), 85% of marketers use automated campaigns. In addition, three major benefits come with email automation, according to Moosend (2022). They are:

  1. 30% saving of time
  2. 22% lead generation
  3. 17% increase in revenue

As a result of the benefits that come with email automation, marketing automation software is now being used by B2C and B2B businesses.

Email is still one of the most effective marketing tools

Email marketing is one of the oldest tools yet remains one of the most effective today. The statistics behind email marketing show that it is still widely adopted by brands and businesses. The wide reach of email today means companies are willing to improve their budget to optimize it fully.

The high rate at which people open their email and their preference for it as a means of interaction show why businesses will keep using it as a marketing tool. If you haven’t thought about creating awareness for your brand or increasing sales with email marketing, now is the time. The statistics behind the marketing tool don’t lie.