Eight questions to ask yourself before outsourcing your business SEO
Search engine optimisation (SEO) is crucial for any business that is trying to establish a strong online presence.
However, deciding whether to handle SEO in-house or outsource it to experts can be challenging. Outsourcing can offer specialised skills and save time, but it’s essential to make an informed decision. You should ask yourself these key questions before committing to an external expert.
1) What are my SEO goals?
Understanding your specific SEO goals is the first step. Do you want to increase organic traffic, boost search engine rankings or enhance your local SEO? Clarifying your objectives will help you communicate effectively with potential SEO partners and ensure they align with your business needs. Goals might include boosting website visibility, increasing conversion rates or enhancing brand awareness.
2) What is my budget?
SEO services can vary hugely in cost, depending on the scope and expertise required. Determine your budget for SEO and understand what you can realistically afford. Keep in mind that cheaper services might not always bring you the best results, and investing in quality SEO can offer substantial long-term benefits. Consider how SEO fits into your overall marketing budget and prioritise accordingly.
3) How experienced Is the SEO provider?
Research the experience and track record of potential SEO providers. Ask about their previous work and case studies, and read Click Intelligence reviews if you are considering this agency. An experienced provider will have a proven history of achieving results in your industry. Look for those who stay updated with the latest SEO trends and algorithm changes to make sure your strategies remain effective.
4) What is their approach to SEO?
Different SEO providers may use various approaches and techniques. It’s vital to understand their methods and ensure they align with best practices. Try to dodge companies that promise quick fixes or guaranteed rankings, as these can be red flags for black-hat SEO tactics, which can harm your website in the long run. Instead, look for providers who emphasise a comprehensive, long-term strategy focused on sustainable growth.
5) How will they communicate and report progress?
Effective communication is vital when outsourcing SEO. Ask potential providers how they plan to keep you informed about progress and results. Will you receive regular reports? How often will they meet with you to discuss strategy and adjustments? Clear communication ensures that you are always aware of what’s happening with your SEO efforts and can make informed decisions based on data.
6) What tools and technologies do they use?
Inquire about the tools and technologies the SEO provider uses for keyword research, analytics, link building and other aspects of SEO. The use of advanced tools indicates a professional approach and can significantly enhance the effectiveness of your SEO strategy. Make sure they use reputable tools that provide accurate data and insights.
7) How do they measure success?
Understanding how an SEO provider measures success is crucial. Ask about the key performance indicators (KPIs) they use to track progress. Common KPIs include organic traffic, search engine rankings, conversion rates and return on investment (ROI). Ensure their metrics align with your business goals and that they can provide transparent and measurable results.
8) Can they adapt to my business needs?
Every business is unique, and your SEO strategy should be tailored to reflect that. Ensure the provider is willing to customise their approach based on your specific industry, target audience and competitive landscape. A one-size-fits-all approach is unlikely to get you the best results, so look for a partner that can tailor their services to fit your needs.
Ask these important SEO questions
By asking these important questions, you can make an informed decision and select an SEO provider that will help you achieve your business goals while ensuring a collaborative and transparent relationship. Taking the time to thoroughly vet potential providers will pay off in the form of a more robust and successful SEO strategy.
