Articles by Paula Hutchings

How to start a product-based business – three case studies

How to start a service-based business – three case studies

Six quick marketing tips for busy mums

Five easy steps to planning your marketing budget

What is content marketing and how can it help your business?

How to introduce yourself or your business in 60 seconds

Three reasons EVERY business needs a marketing plan

Personal development

Five networking tips to boost your skills and confidence!

Four simple steps to defining and reaching your target market

How to get expert services for your business for free with a skills-trade

Opportunity cost – how much is NOT outsourcing costing your business?

Five expert tips to maximise your marketing investment

Service with a smile – using customer service as a marketing tool