Are you making it hard for customers to find you? Four ways to increase online traffic
In the world of modern business, everyone and anyone has probably told you that you need a website. So you set one up, you refine it for the search engine, you get to work on SEO, and you’re sure you’ve ticked all the boxes for matching your content to a visitor’s search terms.
But when you check your analytics, you find there’s very little traffic coming from anywhere. And when people do see your site in the results page, they don’t actually click through – meaning you’ve got lots of impressions, but very little sign ups, subscriptions, or sales.
What’s going on? Well, there are many ways a website can actually be a hindrance to your business’ success. In this case, you’ve probably not focused on the search engine side of the equation properly, meaning it’s unlikely you’re going to see the traffic you really want!
But that’s what we’re here to help with. Here are four ways you can increase your online traffic and prevent your company’s online presence from becoming an expensive mesh that doesn’t turn out any results.
1) Understand search intent
This is where a lot of businesses go wrong. They research their keywords, and optimize their website and content for them, but they don’t go far enough into the reasons behind keyword usage. Without this knowledge, however, getting a good place in the search engine is going to be difficult.
You need to have some insight into why the keywords you’re targeting are active within your niche. What do your customers want when they enter them? If you can then refine your content with the answers in mind, there’s a very strong chance your organic traffic will start to tick up.
2) Start using PPC
Paid advertising is something a lot of businesses like to avoid. With smaller budgets and no guarantee of a return on investment, using something like PPC to get your products out there might seem like a no-go. However, the more you combine the types of online traffic generation methods you’re using, the more traffic you’re likely to get – simple!
Of course, any search user happy to click on a PPC ad is going to be at a point in the customer journey where they’re ready to buy, but that doesn’t have to be a problem. It just ensures you’re catching the lower portion of the funnel more often, and you’re not just trying to entice people in because they’re curious.
And then you can work with a pay per click management agency to ensure the ads you’re setting up are the best they can possibly be. Working with an expert to establish a healthy PPC campaign is a great way to streamline your traffic efforts; you’ll have someone experienced on your team, who knows how to create content that can convert via sponsored results.
3) Share your experience
Creating content should be about value. It should be about experience. It’s the thing people want to see when they come to your website – do you know what you’re talking about and should they trust you?
The best way to make this kind of content? Start blogging. It’s the lifeblood of the internet, even in 2025, and a business that has a blog is almost guaranteed an increase in traffic. Of course, this increase can be small and take time to reach the results you’re hoping for, but the growth does tend to be rather steady.
4) Collaborate
How often do you collaborate with other businesses and brands? How often do you reach out to other website owners to guest post? Do you do outreach on social media that could put your company in the same spotlight as others in your niche?
If you don’t, it’s time to start collaborating. Because search engine traffic isn’t the only traffic you can rely on. You can drive traffic from many different places via well placed links, articles, and posts as well.
Increasing online traffic is a hard game. After all, traffic goes up and down naturally over time, and you’re not always going to be seeing the same numbers landing on your website. But if you’re getting little to no numbers at all, it’s time to make a few changes.
Start working with the search intent behind your keywords, get involved with paid advertising, create content that boosts your profile, and collaborate beyond the search engine. These are all parts of the sum that can add up to a very healthy flow of traffic indeed.
