Advertise and win: The seven most effective ways to market your business
Your business needs clients to thrive. But you need to market the company to get customers. A few years back, what mattered was a choice of flyers, brochures, an ad in a local newspaper, or a postcard.
But with technological advancement, marketing possibilities are endless. So if you’re wondering the best strategies to promote your business, you’re not alone.
Marketing your brand is a must if you want to be at a competitive edge.
What is marketing?
Business marketing refers to activities your company undertakes to promote selling or buying products or services. It includes selling, advertising, and delivering services or products to consumers or businesses.
The four Ps (price, product, promotion, and place) of marketing collectively make up a compelling mix a business needs to market itself.
- Price – The pricing factor determines how your business will sell the product. When establishing a pricing system, you must consider the marketing costs, distribution expenses, and unit cost price.
- Product – It refers to an item(s) your company plans to offer to the target audience. The product should solve a problem and fulfill consumer’s demands. Before you prepare for a marketing campaign, you must understand how the product stands out in the market.
- Place – Are you planning to sell the product through online, physical storefront, or a combination of both? When selling online, will it get a digital placement?
- Promotion – The fourth P is an integration of communication campaigns and marketing. It includes sales promotions, advertising, direct marketing, selling, sponsorship, and public relations.
Seven marketing strategies that work
With that in mind, here are seven marketing strategies that have been proven to work.
1) Get a business website
No matter how old-fashioned your clients or business might be, you need a professional business website. A reliable company must have some form of an online presence. With a website, you’re able to sell your products directly to consumers.
The site eliminates the costs of running a brick-and-mortar store. The storefront is usually engulfed by overheads, such as rent, utilities, staff wages, to name a few. By eliminating these expenses, you can lower product prices without compromising the quality.
As a result, your company will be at a competitive edge. You can also use the website to share information internally, which saves you time.
Breaking geographical barriers has never been this easy. Your site is accessible worldwide, giving you a chance to access a vast client base. Analytic tools help you identify your customer, what they like, how they found you, and what changes they’d like.
2) Create a Google Business profile
From responding to complaints or comments to local SEO, Google business listing offers many benefits to your business. Google My Business helps clients find your business quickly. About two decades ago, clients had to use a printed paper map to locate a company.
But thanks to technological advancement, you only need to input your address and locate the business you want. It easily converts viewing clients into paying customers.
Apart from selling products, Google Business helps to establish a dialogue with your clients. As a result, you’re more likely to respond to a review from a client. Responding might turn a client’s negative experience into a positive one.
3) Create a business blog
Blogging for your business boosts clientele and drives sales. Sharing your area of expertise via a blog helps you build credibility with your clients. Giving relevant information makes clients have trust in your brand.
A blog is an inexpensive way to market your small business. You tend to gain website traffic and generate leads. More so, your business blog helps your target specific audience.
The landing page should be appealing to clients for them to make a purchase. If you want to boost sales, opt for a blog. You get a chance to penetrate the minds of potential and current customers.
Blogging reinforces your business and an excellent chance to share your personality. The aim is to strengthen the connection with clients for improved sales.
New relationships are beneficial to a business. For example, blogs connect companies and customers and also contribute to the industry’s community.
4) Prioritize Facebook
Ultimately, Facebook is the largest social media platform. Opening a business account is free and reaching new clients is pretty easy. The platform is being used by 2.79 billion users worldwide.
Ads on Facebook are not limited to services and products only; you can also promote your content. Putting money behind your content can fetch you hundreds and thousands of bucks.
Believe it or not, businesses today are using Facebook as a CRM platform. You can answer and reply directly to your clients within no time.
5) Upload videos and images
Humans are visual beings. Clients want to see what they’re about to buy. For instance, if you’re dealing with baby shower gifts, you can upload a video showing various gifts and how they’re used.
However, the videos should be short yet intriguing. Putting together an overview video of the business and uploading it on your business page can boost your sales. In addition, you can post how-to, tutorials, and educational videos to get discovered by clients looking for what your business offers.
6) Give Pinterest a chance
Although the platform focuses on sharing images, you can link photos back to your website. Pinterest is a powerful e-commerce platform, especially if you’re targeting female clientele.
Importantly, ensure the photos are the true reflection of your products.
7) Give influencer marketing a shot
Influencer marketing is among the best marketing strategies in today’s digital world. When it comes to purchasing decisions, clients tend to trust influencer endorsements. This is because influencers have a loyal following, and any insight or recommendation from them is deeply trusted.
Influencer marketing isn’t pushy. This means customers will willingly choose to purchase the products or services being recommended by an influencer. And since the audience is essentially your target audience, the conversion is pretty fast and successful.
Influencer marketing can be easy on your wallet unless you’re working with celebrities. Reach out to micro-influencers, and you’ll get your monetary value. Their followers tend to be active and focused.
What’s the best way to market your business?
There are various options when it comes to marketing your business. Implementing these ideas is sure to pay off your efforts. Ensure you regularly revise and review the strategies to suit your needs, and find the best way to market YOUR business.
Photo by Josh Duke