A small business guide to using Google Analytics – infographic

Are you using Google Analytics to grow your business? And if not, how can you? Find out how in this practical infographic guide for small businesses. 

Google Analytics is one of the most important website tools available, so it’s no surprise that as many as 30 to 50 million websites use the free service.

It tells you essential information about your website, including:

  • How many people are visiting it.
  • Where they come from.
  • How long they stay on your site.
  • The times of day and week your site has the most visitors.
  • Which pages are the most and least popular?
  • Where your website traffic comes from.

This knowledge enables you to make important decisions about and changes to your website to ensure that it delivers on your business objectives.

One of the greatest things about using Google Analytics is that it is very simple to create a Google Adsense account. This is one of the ways that blogs and websites can begin to make money from the traffic that they can see coming in from Google Analytics.

Using the information about your audience, you can create an Adsense campaign with adverts and placement to increase your potential ad income. 

There are only a few stipulations that you need to adhere to in order to make money from AdSense:

  • You must be over 18 years of age.
  • You should own and control your own website.
  • Your website should have content that is worth having advertisements on it.

Your website or blog should be easy to navigate according to google, that means:

  • A menu or navigation bar that is easily accessible.
  • Elements of your menu bar that are lined up correctly.
  • Text on your bar that is easy to read.
  • Elements, drop-downs, and links that all work properly.
  • You should not have fake traffic like purchased bots.
  • Your content should comply with Google Content Policies.
  • You shouldn’t use copyrighted content.
  • You should use an Adsense supported language.
  • Your website should be at least six months old.
  • Your site should not contain any abusive content.
  • You need to have clear technical pages.

And finally, you will need somewhere to have your AdSense revenue paid into. Check out the best business bank accounts to find the one that works for you. 

AdSense can be a great passive income stream, while you work on producing great content. 

But if you haven’t used Google Analytics properly before, what do you look at, and how do you use it? To help you get started – and progress onto more advanced features such as setting goals, tracking conversions and generating reports, take a look at this practical infographic guide to using Google Analytics.

Original source for infographic

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