A small business guide to using Google Analytics – infographic

Are you using Google Analytics to grow your business? And if not, how can you? Find out how in this practical infographic guide for small businesses. 

Google Analytics is one of the most important website tools available, so it’s no surprise that as many as 30 to 50 million websites use the free service.

It tells you essential information about your website, including:

  • How many people are visiting it.
  • Where they come from.
  • How long they stay on your site.
  • The times of day and week your site has the most visitors.
  • Which pages are the most and least popular?
  • Where your website traffic comes from.

This knowledge enables you to make important decisions about and changes to your website to ensure that it delivers on your business objectives.

But if you haven’t used Google Analytics properly before, what do you look at, and how do you use it? To help you get started – and progress onto more advanced features such as setting goals, tracking conversions and generating reports, take a look at this practical infographic guide to using Google Analytics.

Original source for infographic

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