A good customer experience: How it benefits you
A business owner needs to take their customer experience very seriously. Why? For one very simple reason: each customer that walks into your store is another chance to prove your worth as a business.
Sure, you can be a good boss behind the scenes. But if that doesn’t show front of house, you’ll find it very hard to reach the heights of success you’re aiming for.
Your customer perception is everything! And while the benefits of putting the effort in are countless, here are a few of the most important. aspects of good customer service.
Repeat purchases will account for a good portion of your custom
Repeat custom is the mark of success for a business’ reputation. It’s a surefire sign you’ve crafted the correct customer support experience for your target market. People have had a good experience with you before, they’re happy to come back again, and they’re more likely to bring along their immediate circle as well.
This is a positive feedback loop you should always think about investing in – most of the marketing effort gets done for you, and that is a very big saving. But even with this on your side, you’ll need to do the follow up work later on; more on that down below.
It opens up a new world of technology
The more customers you have to deal with, the easier running a business gets. Yes, that’s really how it works. Even during a lunch rush or the busy Christmas season, a good customer experience will ensure you’ve got plenty of technological resources on your side.
Why? Because you’re now able to invest in convenience. You can install various merchant services that keep the checkouts moving and ensure invoices are automated for overseas clients. When there’s a faster cash flow in, your profit, revenue, and traffic flow milestones tend to be the first to achieve.
It’s easier to innovate new products
A new product is exciting. And the more people shop with you, the more feedback you’re going to receive, including plenty of requests for new and/or complementary products, updates, and features. It’s another benefit of a bigger customer flow – the more resources, the more chances at a valuable product line.
A good review is the most powerful thing for a business
Good, detailed, and earnest reviews are every business’ best friend. However, it can be hard to collect these when you don’t follow up on the customer experience. If you don’t chase these up, you miss out on the most powerful marketing tool available to you, even after putting in all the hard work.
Indeed, many businesses don’t even think about this portion of customer service, but it’s the crucial moment that seals the deal. But one follow up email, one small incentive, and your customer reviews page will be one of the strongest on Google.
A good customer experience pays a business back tenfold. As an owner of a small business, make sure you’ve got an eye on the customer service prize.