20 traits all good marketing managers need
Regardless of the industry that you work in, there are certain traits that all good marketing managers need. Here are 20 of them.
Are you a marketing manager? Or aspiring to become one? If you’re leading a team of people, then there are a number of important skills you need to master. To help you identify them, here are 20 traits all good marketing managers need.
The 20 traits all good marketing managers need
- Be a good listener – It’s important for a marketing manager to understand the view of another person, even if it differs from their own.
- Be compassionate – Though your team is there to work, they also have personal lives to deal with. When someone requires time off or additional support, be compassionate.
- Be a team player – Being a good marketing manager is more than bossing people around and dictating who should do what, it’s about being part of a working team.
- Be unbiased – All feedback that a good marketing manager gives must be unbiased. You are there to manage and support, not be a friend or enemy.
- Patience – As a manager, you are bound to run into delays and things not going to plan. When these things happen, it’s important to remain calm until the problem is resolved.
- See the bigger picture – Rather than simply focusing on a specific team a good manager should see the bigger picture. Everything a team does will impact the entire business.
- Be willing to learn – The world of marketing is constantly changing and therefore a good manager must be willing to try new things. You need to be on the look out for new trends and prepared to upskill when necessary.
- Creativity – What works for one business may not work for another. A good manager should be able to think outside of the box.
- Be trusting – It isn’t easy to hand important tasks over to another team member, but it’s impossible to do it all. Trusting other people to do a good job is vital.
- Expertise – A marketing manager doesn’t just need to know how something is done, but why something is done a certain way and how improvements can be made.
- Likeability – A happy team is much more likely to be productive, which is why a marketing manager must be likeable and charismatic.
- Integrity – Though a mistake may not have been made by you personally, being a manager requires you to take responsibility for the people on your team. Doing the right thing isn’t always easy, especially in a competitive working environment.
- Versatility – There are a lot of marketing styles and some people respond better to some than others. Don’t be afraid to change things up once in a while.
- Be able to deal with stress – It’s impossible to know when a stressful situation will occur and a manager should be able to remain calm whatever happens.
- Instinct – A good marketing manager needs to be instinctive. Being instinctive helps when it comes to taking risks that are going to pay off.
- Delegation skills – Being able to delegate and avoiding micromanaging is the sign of a confident manager, someone who trusts others to take on some of the workload.
- Organisation – In order for projects to be finished on time and to avoid delays, organisation is key. A disorganised team is one that is unlikely to be successful.
- Motivation – It’s hard to be motivated at work every day, but it’s a lot easier when the manager is motivated.
- Approachability – When someone has a problem at work, a manager is often their first port of call. When you are approachable, people are more likely to be honest and upfront.
- Positivity – A manager needs to remain positive, even in the most stressful of situations. This helps the entire team to stay positive and driven.
Written by Ultimate Banners.
Photo by CoWomen