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What’s your career background?
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What is Rachel Wears, and what inspired you to start it?
What skills and experience have you used from your career in your business?
How did you go from spotting a business opportunity to actually rolling your idea out?
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What are the biggest challenges you’ve faced, and how have you dealt with them?
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What have been your biggest successes so far?
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How have you grown your business? What’s worked for you and what hasn’t?
I would certainly say that traditional print advertising has not worked for us in terms of driving sales, whereas social medial has proved to be both cheaper and more effective.
We will soon be looking for private equity funding to take us to to the next level. That will be an important step in growing the business.
What makes Rachel Wears different?
As a brand we are honest, ethical and service-orientated, plus we are committed to British manufacturing. Lots of big clothing brands claim to be British, but actually manufacture overseas which deliberately misleads the customer. That’s a cardinal sin in my book!
Who is your ideal customer and how do you help them?
She’s a discerning woman who needs a high performance wardrobe to take her from the school gates to the office and out for dinner afterwards. But she also wants to buy from brands who place high importance on ethics and sustainability.
We’re helping our customers by providing high quality wardrobe classics that won’t date. Everything can be dressed up or down and accessorised to suit every occasion, plus they know it has been made ethically in the UK.
What’s your vision for your business?
We want to become a household name in the world of online ladies wear.
How do you fit your work around your family?
It’s not quite as easy as I thought it would be! Sometimes I feel that I work 24/7 with multiple hats on, but I am able to take the kids to school and pick them up most days – even though they have to put up with me spending more time on my laptop and phone than I would ideally like when they are around.
I try to keep 4-7pm as family time in the week, and then work again once the kids are in bed.
What advice do you have for other ambitious business mums?
I would advise anyone to follow their dream. It is really hard to maintain a career after children, so you need to do something you love, and working for yourself does provide flexibility that is invaluable for women with families.
A word of caution though – if you really want to make a success of your business, you need to put serious effort into it. It’s not for the faint hearted, but if you are determined to make it work, you will.