Three ways to take your contracting business to the next level
As a contractor, you’re also a business professional. And in the modern business world, you have to continuously improve upon your efforts if you wish to stand out from the competition.
Even if you’re just starting out in the contracting profession, or even if you only have a few jobs under your belt, you can still make moves that will accelerate your growth potential and bring in more potential clients.
The bottom line is, you have to get creative, use a bit of ingenuity, and move your business from level to level, as everyone essentially starts out on the bottom along their business journeys. And in order to take your business to the next level, you have to focus your efforts on marketing.
In this article we’ll discuss a few ways that you can market your business using simple tools and tactics, and make your contracting business stand out.
All businesses need to advertise in order to be successful, including contractor businesses. Now, you might think that advertising takes a lot of extra work, and in some cases this is true, but there are so many methods for advertising, and many of these are quite simple.
For example, if you’re just starting out in your contracting business, maybe you don’t have a professional work truck. If this is the case, you can rent a ½ ton work truck to assist you with heavy loads and transporting materials to your job site.
In addition, you can use your work truck to advertise by simply getting a magnetic or vinyl logo made and applying it to the side of the truck. With this as an advertising method, anywhere you drive people will be able to see the name of your business and your contact information.
Along with having a logo, consider getting signage made that you can place on the property spaces that you’re actively working on. This is a great way to get people to notice your name and your work.
So if you want to impress people you should use digital signages which are very effective promotional tools. All the important messages regarding your product or service can be best illustrated by interactive displays, as digital signages are great advertising tools and they are essential in building your brand’s visibility and increasing customer awareness.
In the past, before the rise of the digital landscape, conventional marketing efforts centered around radio and television ads, along with direct mail, flyers, and the like. It’s only been since businesses have gone digital that marketing efforts have been enhanced in nearly every business space.
In addition, before the prominence of the digital domain, word of mouth was one of the more reliable ways to get the word out about your business in a local community. And, you can still rely on this system today.
One of the best ways to get the word out is to ask for your clients to get you referrals. And, in order to add incentive to this process, you can offer something special in return for a referral.
You can be as creative as you want with your incentives for referrals; these can include a small fee per referral such as $50 or $100. Or, you can provide a gift certificate for future work. Anything is possible, and remember, people are attracted to incentives.
Just like referrals, you can also ask your clients to leave reviews. The best way to do this is to set up a social media presence or have a business website with a page dedicated to testimonials and reviews.
You can even ask your clients to leave reviews on contractor review sites, or even on sites like Yelp, or anything of the like.
Word travels fast, and people are beginning to read reviews more and more as this is an easy way to verify the competence and performance of any business.
All businesses need to market their efforts, otherwise, you’ll be left out in the cold while your competition rakes in all the cash. If you’re wanting to take your contracting business to the next level, you need to use every tool at your disposal to reach your business goals in the contracting world.