The top six advertising strategies for businesses and events

When it comes to marketing and advertising, there are many different options available to businesses and event planners.

Choosing the right strategy can make all the difference between getting an audience to notice your business or event and them passing it by without even noticing you’re there.

We’ve compiled a list of six of the most effective advertising strategies currently being used in the industry so that you can have access to the best of what’s out there and choose the option that works best for your business or event.

Trethowans
Trethowans

1) Website

Having a website is one of the best ways to advertise your business or event. It’s also important to optimize your site with SEO (search engine optimization) so that people will find you in Google or other search engines.

One of the most popular types of advertising on websites is banner ads, which are images that link back to another site. Another type of advertising found on websites are sponsored links, which can appear at the top or bottom of the page based on how much money was paid by who sponsors them.

2) Vinyl banners

Vinyl banners are durable and weather-resistant. They are resistant to water and sunlight, making them ideal for outdoor advertising. They will withstand rain, snow, and sunlight without diminishing quality. Vinyl banners also come in standard sizes and are highly affordable. They are easy to set up, transport, take down, and store.

To get started all you need is an idea of what kind of design you want or some reference material from other companies that have used banners as marketing tools. Vinyl banners are available at 1DayBanner

3) Social media

Building an active social media presence is one of the most effective ways to get new customers. It’s a great idea to maintain an active Facebook, Twitter, and Instagram account in order to make connections with potential customers on these platforms.

Take some time out of your day each week to respond to messages or posts that are relevant to your industry. If you’re unsure how often you should post content on social media channels, Facebook recommends no more than 1-2 posts per day.

4) Email marketing

Email marketing is an effective way to get your messages in front of the right people. What’s even better is that it’s so easy to create an email newsletter using basic templates like MS Word or Canva. You can choose what time you want to send out the emails, which ensures they’re delivered at a time when recipients are most likely to read them. 

5) Event planners

If you are in charge of planning an event, then you have to have a way to get the word out. In order to do this, you will need a strong marketing strategy that can attract customers and make them want to attend your event. 

6) Promotions and sales

Your business needs advertising in order to make sales. It’s important to know how to get people’s attention so that they’re not always missing out on your new products, events, or campaigns.

You should make your business stand out with eye-catching advertisements through billboards, direct mailings, brochures and more. If you’re hosting an event for promotion or fundraising purposes, try providing a few giveaways for guests at the door!