The small business guide to YouTube marketing
Want to use video in your marketing mix but don’t know how? Check out this small business guide to getting started on YouTube.
Did you know that there are currently 1.3 billion annual YouTube users? Or that, by the year 2021, a million minutes of video will cross the internet every second of the day? Or that as soon as 2019, video content will account for 80% of all internet traffic?
With video becoming an increasingly important marketing tool, every small business needs to get serious about it. However, for many small business owners, this is easier said than done.
Video marketing, and indeed, YouTube can seem complex , time consuming and expensive from the outside. However, you don’t need to be worried; it just takes a bit of research and dedication to create a video marketing strategy that will increase your company’s exposure, traffic, and sales.
Establishing a YouTube presence is as straightforward as setting up any social media platform account. As YouTube is a Google company you’ll need a Google account to tie it to to get started. You’ll also need images for your cover photo, channel icon, and About page.
But you should already have these, as your YouTune branding needs to be consistent with your website and other social media platforms (you may need to resize images to fit YouTube’s dimensions). And, to help viewers find your other social media accounts, you can use the custom links section.
Once your account is set up you’ll want to produce some original content. This can be as straightforward as a daily straight to camera vlog. You can combine this content with useful content such as tutorials that will help you connect with potential customers, without them feeling you’re ‘selling’ at them.
To grow your channel you’ll need to start engaging. So collect your videos into playlists so viewers can easily find them and start interacting in your comments section.
To help you get started on YouTube properly, take a look at this guide to the basics small business owners need to know about marketing their company on YouTube. To covers everything from setting up to going viral, to help your business make an impact.
Photo by Christian Wiediger