The best white hat link building techniques and tools
If you’re just starting out as a content marketer, or you’ve been at it for years and are looking for new ways to grow your traffic, there’s no better way than white hat link building.
But what is white hat link building? It’s simply earning links that don’t violate Google’s guidelines. To do this, though, you’ll need to put in some work upfront — but trust us when we say it’s worth it. Here are the best techniques and tools for finding opportunities for white hat links:
Find guest post opportunities
There are a few ways you can find blogs that accept guest posts. To start, search Google for “best blogs in [your niche]”. You don’t need to limit yourself to one specific keyword because there are usually many variations of this phrase that will yield results.
Next, look at the top 10 or top 20 results and see what kind of content they publish (e.g., how many articles per week do they have?). This will help you decide which websites are worth approaching for a guest post opportunity.
You should also check out sites like AllTop or BuzzSumo (or even just googling “[the name of your target market] + blog”) where you’ll find lists ranking popular blogs by category and traffic stats – this will give you some additional insight into what kind of posts they publish on their site as well as how often those posts get shared on social media networks like Facebook or Twitter by readers who enjoy reading them!
Another more advanced method is using Help a Reporter Out, contributing responses to journalists looking for expert advice. Whether you DIY or use a HARO link building service you can gain powerful links from news websites through this method.
Contribute to Q&A sites
Contributing to Q&A sites is one of the best white hat link building techniques you can use. These sites allow users to ask questions and receive answers from other users. If you have experience in your field, then writing a good answer will not be difficult for you at all.
You should also use keyword research tools like SEMrush or Ahrefs to find out which questions are being asked by people online so that your answers are relevant and useful. When writing these answers, include links back to your website or blog whenever possible!
You can also ask questions on Q&A sites and receive answers from other users. This is a great way to drive more traffic to your site without doing anything.
One of the best ways to build links is by writing guest posts for other blogs in your industry. This will help you establish yourself as an authority within your niche, and it may even lead to more visitors clicking on your website’s link.
Create infographics and share on social media
The first thing you should do is create a good infographic. Infographics are one of the easiest ways to get people’s attention, and they’re also very shareable.
The key here is to make sure that you add links back to your blog or website in at least two places: once in the graphic itself and once at the end of it (preferably both). Don’t forget about linking out from these other places as well.
You don’t want your infographic link building efforts going unnoticed by Google Panda (or any other algorithm). So make sure that when users click on one of those links in your infographic, they land directly on what they’re looking for – not somewhere else on social media where there might be even more opportunities for engagement!
Comment on blogs and forums
The next step is to comment on blogs and forums. The idea is to be a helpful member of the community, not just someone who wants to get links. You can do this by writing comments that are relevant and helpful for other readers, but also include some link back to your own website in there too!
It’s important that when you’re commenting on other sites’ blog posts or forum threads, you use a unique name and email address so that the site owner knows they aren’t getting spammed by bots (automated comments). You should also avoid using automated links in any way possible as well; no one likes seeing those spammy things around! Finally, don’t use link shorteners either–these aren’t allowed because they make it harder for search engines like Googlebot to find out where all those links lead us here at HubSpot HQ 🙂
Create a YouTube channel and add links to content
YouTube is a great place to build links. You can create videos, then share them on your website or blog. You can also use YouTube as a place to share content from other sites, such as your own blog (and yes, this counts as “content” for the purpose of building links).
If you want to build additional links in addition to those you get from hosting videos on YouTube itself (or embedding them elsewhere), then consider adding an annotation with a link back to one of your sites or pages in each video description area.
Having the ability to embed YouTube videos on your own website is a great way to drive traffic. You can use them as an additional resource for readers who want more information about a particular topic or product, or you can embed them into blog posts so that people visiting from other sites are able to view the content without leaving yours.
Building white hat links is time consuming, but worth it
White hat link building is the best way to build links, but it does require time and effort. This means that you shouldn’t expect to see results overnight. While you might see some results in your rankings after a few months of white hat link building, most of your efforts will not be visible until several months down the line (or longer).
In other words: don’t expect instant gratification from white hat link building! You have to be patient in order for this strategy to work properly for you.
However, once again I want to reiterate that once everything comes together nicely–and if everything goes according to plan–you should see some pretty impressive results over time.
Create content that people want to share
The best way to build white hat links is by creating content that people want to share. You can do this by writing blog posts, creating videos or infographics and sharing them on social media. It’s important to remember that this type of link building takes time and effort but it will help your website rank higher in search engines like Google and Bing.