The 16 biggest online shopping events retailers NEED to know about

Business

Looking for annual events to plan your ecommerce marketing calendar around? Here are the 16 biggest online shopping events retailers NEED to know about.

If you’re an online retailer, it won’t surprise you to learn that not all shopping days are equal. There are some days that you can rely on to be busy – such as the lead up to big holidays like Christmas, Easter and Mother’s Day. And others when sales will always predictably lag.

Wouldn’t it be good if you could plan your calendar around these days, and make sure you have campaigns (and enough stock!) ready to take full advantage of the most popular shopping peaks throughout the year?

And not just in your own country, but around the world?

That’s exactly what this comprehensive infographic from programmatic experts Crimtan featuring the biggest global shopping peaks every year helps you to do.

It features everything from China’s increasingly popular Singles Day and the now infamous Black Friday and Cyber Monday, to lesser widely known shopping holidays, such as El Buen Fin and Blue Monday.

But it’s not just a list of the biggest dates – it also explores some of the psychology and habits of shoppers’ spending, so you can plan more accurate campaigns to maximise your sales, and make sure you don’t miss out on any opportunities.

Here’s a taste of some of the insights you’ll learn from the infographic:

  • The two biggest shopping dates for Valentine’s gifts.
  • The top purchases made during Ramadan.
  • Why Green Monday’s days may soon be numbered.
  • The big purchase people make to cheer themselves up on Blue Monday.
  • Which gender spends more on their mothers (and buys on impulse).
  • Which two minutes are the most valuable on Singles Day.
  • The busiest retail month in India.
  • Why Christmas Day is now outstripping Boxing Day for online sales.
  • The peak shopping times on Christmas Day.

So if you’re looking for annual events to plan your ecommerce marketing calendar around, we hope this infographic helps you.

Original source for infographic

Photo by Artem Bali