Marketing plan

Business

Why do you need a marketing plan? And what does ‘good’ marketing look like?

Business

Are you playing Guess Who with your marketing? (And why it doesn’t work)

Business

Five steps to creating a startup marketing plan

Business

17 reasons why your business needs a marketing plan

Business

Do I need a marketing plan?

Business

The five questions every marketing plan must answer

Business

Five easy steps to planning your marketing budget

Business

Three reasons EVERY business needs a marketing plan

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.

Necessary

Always Enabled

Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.

Cookie	Duration	Description
cookielawinfo-checkbox-advertisement	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".
cookielawinfo-checkbox-analytics	1 year	This cookies is set by GDPR Cookie Consent WordPress Plugin. The cookie is used to remember the user consent for the cookies under the category "Analytics".
cookielawinfo-checkbox-necessary	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Others".
cookielawinfo-checkbox-performance	1 year	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	1 year	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Functional

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie	Duration	Description
__utma	2 years	This cookie is set by Google Analytics and is used to distinguish users and sessions. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmb	30 minutes	The cookie is set by Google Analytics. The cookie is used to determine new sessions/visits. The cookie is created when the JavaScript library executes and there are no existing __utma cookies. The cookie is updated every time data is sent to Google Analytics.
__utmc	session	The cookie is set by Google Analytics and is deleted when the user closes the browser. The cookie is not used by ga.js. The cookie is used to enable interoperability with urchin.js which is an older version of Google analytics and used in conjunction with the __utmb cookie to determine new sessions/visits.
__utmt	10 minutes	The cookie is set by Google Analytics and is used to throttle request rate.
__utmz	6 months	This cookie is set by Google analytics and is used to store the traffic source or campaign through which the visitor reached your site.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

Cookie	Duration	Description
CONSENT	16 years 5 months 19 days 13 hours 20 minutes	These cookies are set via embedded youtube-videos. They register anonymous statistical data on for example how many times the video is displayed and what settings are used for playback.No sensitive data is collected unless you log in to your google account, in that case your choices are linked with your account, for example if you click “like” on a video.
vuid	2 years	This domain of this cookie is owned by Vimeo. This cookie is used by vimeo to collect tracking information. It sets a unique ID to embed videos to the website.
_ga	2 years	This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.
_gat_gtag_UA_39226696_1	1 minute	This cookie is set by Google and is used to distinguish users.
_gid	1 day	This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.
_omappvp	11 years	The cookie is set to identify new vs returning users. The cookie is used in conjunction with _omappvs cookie to determine whether a user is new or returning.
_omappvs	20 minutes	The cookie is used to in conjunction with the _omappvp cookies. If the cookies are set, the user is a returning user. If neither of the cookies are set, the user is a new user.

Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customised ads.

Cookie	Duration	Description
centerVisitorId	7978 years 5 months 19 days 13 hours 11 minutes	This is a HTTP cookie used to track the individual sessions on the website. It helps the website to compile statistical data from multiple visits. This data is used for lead generation as a part of marketing purpose.
fr	3 months	The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.
IDE	1 year 24 days	Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.
NID	6 months	This cookie is used to a profile based on user's interest and display personalized ads to the users.
test_cookie	15 minutes	This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.
VISITOR_INFO1_LIVE	5 months 27 days	This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.
YSC	session	This cookies is set by Youtube and is used to track the views of embedded videos.
_fbp	3 months	This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.

Others

Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

Cookie	Duration	Description
cookielawinfo-checkbox-functional	1 year	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
view.ga79y7i4H2VjMus2eRJYqN.4ewaiz7cYMLxo2Fdorod4k	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.5659118702428160	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.5kjS2nejq2YcnYdvBnXie6	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.6M3TmeJYUdaXk4bFFoEsPB	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.AcqHN2Jx4LPTHTaVuvgpj7	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.az9ENbabTdjyzXZhvGZLsH	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.BfndspJeShXfBzLLV9vgf6	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.dExRyANhGorUfWBK88b8He	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.DLQVxHBCjsB8dSGzMQHEG8	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.ecCiQ7LhtWkSkJ7TaZBNeg	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.FQVDyuAXgSZP6EjzQVc8vZ	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.gm24Y7zkcqfXLnVYsG45ua	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.Jngw8VouAHPooyWULt96v8	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.JUp6DgKPEh2GnAKP6Hic9a	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.oXoiDpd347fYcUzoEogUp3	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.PxByyBFy44UYvo87EnhdAT	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.pXcNDvRdAUByFqYPw6mShD	1 day	No description
view.ga79y7i4H2VjMus2eRJYqN.QdALHubScinNuHaMzo6r4T	1 day	No description
yt-remote-connected-devices	never	No description available.
yt-remote-device-id	never	No description available.
_drip_client_6898597	2 years	No description
_drip_visitor_6898597	2 years	No description