Running a successful Instagram business promotion in 2024
Instagram was once a social media website simply catered to sharing photos. Since then, it has grown considerably, becoming a social media powerhouse with two billion users.
Brands that include Gucci and Nike all use the site to run several promotions, so if you’ve not done so yet, now is the time for you to do something about that.
The importance of understanding your goals
The first thing you need to do is pinpoint your goals. Do you want to increase your total followers, or do you want to get more email sign-ups? Do you want to push a new product that you’ve just added to your line, or drive traffic to your site? If you can take note of what you want to achieve, it becomes easier to understand the type of promotion you should be hosting.
Take note of what other brands are doing too, as they often adopt numerous approaches to try and gain access to a wider, or more niche market. If you want to get more registered users, then the promotion of free bingo at Paddy Power is a good example. They run classic 90-ball bingo games between 12 pm and 6 pm . Not only does this encourage new users to register, the promotion specifically targets people who might be new to bingo. In a crowded market, niche promotions like this often help you to gain the edge with your promotional campaign.
Gucci is another example. They launched a social media campaign that helped them to promote their new Gucci app. From there, people had the chance to try on a new pair of sneakers using AR. The goal behind this was to try and get more sales for trainers specifically, and it worked very well for them too. Pushing promotions like this on sites like Instagram often yields very positive results.
Contests and giveaways have their place
If you want to run an Instagram promotion, you have the option of hosting a contest or giveaway. Instagram has a few available for you to choose from. One of them would be Instant Wins. Customers register to win a prize, and they can then click to win immediately.
Photo contests are also ideal for Instagram. Ask your customers to share a photo of their favourite item they have bought from your brand, for the chance of winning a prize. You can also use hashtag contests, as this allows you to track your brand’s reach. You can choose a winner based on the votes, to capitalise on reach even more.
Prizes can range from gift baskets to experiences and free products. Although giveaways are useful, and they certainly have their place in Instagram promotion, you do need to make sure that you don’t rely on them too heavily. It can come across as spammy as you do, and it can also detract from the value of your brand.
Whenever you run a promotion on Instagram, it’s important to also track your results and to make sure that you are driving progress toward your goals. Taking inspiration from other brands and their campaigns can be useful here, especially with big brands like Sephora using the platform.
In conclusion, running a successful business promotion in 2024 has never been easier, but with Instagram, you do need to take a different approach to other social media platforms if you want to get the best result.
