How your small business can help to fight cancer and climate change, and support women around the world
Love to do good while doing business? Find out how you can join Work For Good for free this month.
If you run a small business, giving some of your profits away to charity isn’t just kind – it could make good business sense. According to research, as many as 91% of consumers would buy a product associated with a cause, if given the opportunity.
Buying from a company with a charity connection makes us feel better about the purchase, and is an easy way to feel like we’re doing our bit for the world while going about our daily life.
And it’s easier than ever to act on your charitable aims, thanks to an organisation called Work For Good (you can read the story about how it came about here).
Work For Good enables you to give to one or multiple charities in just a few clicks. And importantly, they cover off all the legal and tax requirements from giving as a business for you. The even make it easy to involve and engage clients in moments, and help you tell you social story to differentiate your proposition.
So how are other small businesses using Work For Good? Here are some of their stories to inspire you.
Lucy and Tamsin are the amazing women behind BundleBeds, who turned a manufacturing nightmare into helping raise money for treatment to save a little boy’s life.
Their sleep-anywhere bed kits raised an incredible £1,290 for Solving Kids’ Cancer in just one month. They’ve also helped send Teddy to New York for his life saving treatment.
Here’s what they say:
“We’d made a mistake with a manufacturer and had a warehouse full of beds that weren’t right. We were going to have to sell them off at a loss to clear space and start again (and we didn’t want to just throw them away), but we decided that we could make this a pro-active, positive decision and we set up our contribution to the Ten for Ted campaign through Work for Good.
We now look back on that month as the one where we raised the most money so far for a cause we believed in – rather than the one where we spent a lot of time sorting out a costly mistake!”
When Kimberley set up Humble Crumble, a pop up street food and crumble bar, it was important to her that her business was sustainable and socially conscious from day one. So she donates 20p to Friends of the Earth for each crumble sold.
“Running a socially responsible business to me, is multi-faceted but all about impact. When starting Humble Crumble, I felt that it was imperative to build a business that put the environment at the core.
By donating a part or percentage of your product sold, you’re able to run your business in a way that promotes change, leaves a positive impression with your customers and allows you to donate at a level that can help you grow.”
Tash runs her own small business, Hatchling Makes, creating these awesome geometric animal designs. Since her art is dedicated to all kinds of wildlife, she makes it her mission to give back to the environment and donates 10% of her profits.
So far she’s supported five charities — and raised over £500 since joining! Not only is this an incredible achievement for the causes she’s supported, but she’s also seen a huge uplift in sales.
“I’ve doubled my monthly sales and been able to connect with like-minded customers who really care about my business and making a difference to the world.”
Join Work For Good free this month
Work for Good helps businesses like Bundlebeds, Humble Crumble and Hatchlings Makes to donate to the charities and causes they care about via an online giving platform.
And they want to help you do the same. Which is why, this month, you can join Work For Good for free when you use the code SUMMER19.
When you join you can choose a charity to support and set up your first donation to start making a difference. Work For Good will give you a public profile to tell your giving story, and help you share it with your customers, clients and on your social networks.
To claim your free account please join by 31 July and use the code SUMMER19.
How Work For Good help us donate our profits to MicroLoan
Making positive contributions to the world is important to us – it’s the motivation for launching Talented Ladies Club in the first place.
So we’re happy to support Work For Good on their mission, and donate a percentage of our profits through them to the MicroLoan Foundation.
MicroLoan’s mission is to provide the poorest women in sub-Saharan Africa with the tools and skills to enable them to work their own way out of poverty. They provide small loans and training to women allowing them to become entrepreneurs.
By providing them with the skills and tools to start small businesses, MicroLoan support women to become self-sufficient. Over time the money the women generate helps to ensure food security, improve housing, access to healthcare, and an education for their children.
MicroLoan also encourages the women to make savings as insurance against future crop failure, family illness and other unpredictable situations. Savings give them confidence in their ability to weather whatever life throws at them.
By supporting the MicroLoan Foundation, we ensure that for every woman we help at home, we’re helping to support women in Africa – and make it easier for them to support their own families through business.
Work For Good make it easy for us to live up to this part of our mission, and help to unlock the value of ALL mothers around the world.
Join Work For Good for free in July using the code SUMMER19 and do good while doing business.