How to grow your cleaning services business
Cleaning services are increasingly in demand — but that increased demand is also met by increased competition.
While many cleaning businesses find that they can snag clients, finding a pathway towards sustained growth can prove to be challenging. Ultimately, there’s only so far that simply ‘working harder’ can take you. At some point, it’s about putting the tools, systems, and people in place that allow you to scale up.
If you’ve hit a plateau, then this page is for you. Below, we’ll run through some strategies which can, when put all together, turbocharge your cleaning company’s future prospects.
Boost Your Digital Marketing
Investing in your digital presence can have a huge, huge impact on the number of clients you have.
But there’s an important caveat, and that is: you have to invest in the right way. Simply throwing money at marketing won’t yield results. Taking a strategic approach to your digital marketing, on the other hand, really can move the needle.
Putting together a clean, professional website that contains photos of your work and your team can encourage potential clients to get in touch. Investing in local SEO — which targets your specific area, which is the audience you’re trying to reach — will increase the chances that your website gets found.
If you’re unsure of how to do all this, then you can also consider handing the task over to a digital marketing agency.
Invest In New Products and Equipment
You can’t take on a job if you’re unable to actually do the task that the client is asking for. This is where investing in new cleaning products and equipment really can make a difference to the bottom line, since it can expand the services that you’re able to provide. With water restoration, furniture, or carpet cleaning equipment, you’ll be able to go beyond what other home and commercial cleaning service providers can offer, giving you a competitive advantage that can lead to more clients. There’s a cost to investing in new equipment that expands your service range, but it’s just that: an investment that can continue to deliver an ROI.
Offer Recurring Contracts
Many cleaning businesses start by taking one-time jobs, but there’s a lot of value in putting together recurring contract packages. Not only does that help with revenue projections, but it can also provide the capital required to make some of the equipment investments we mentioned above. Plus, it’s just cheaper — not to mention less stressful — to retain your existing clients rather than find new ones all the time.
Take on Additional Staff
Find that you’re unable to take on as many clients as you’d like, purely because you simply don’t have the time? Then now could be the time to take on additional staff. This is effective because it greatly expands the number of billable hours you can complete in a day. It’s a vital tool for scaling; just be sure to put together a hiring process that pushes reliable, talented staff your way — ultimately, your business’s success will depend on their performance.
