How corporate videos get you seen, heard and convert
Discover how corporate videos can increase engagement and, ultimately, your return on investment (ROI).
Capturing the attention of your target audience is increasingly challenging. One powerful tool that can help you break through the noise is the corporate video. These strategic audiovisual assets have the ability to convey your brand’s message and showcase your products or services. Most importantly, they can help you connect with your audience on a deeper level.
Corporate videos are a versatile and engaging medium that can be leveraged to achieve a wide range of business objectives. These videos offer an excellent opportunity to showcase your company’s expertise, culture, and values in a visually compelling way.
The power of visual storytelling
Visual content has become the language of choice for modern consumers. Corporate videos harness the power of storytelling, allowing you to create emotive and memorable experiences that resonate with your audience. By crafting a narrative that aligns with your brand’s identity, you can clearly communicate your brand’s value proposition and differentiate yourself from your competitors.
The benefits of using corporate video content
Incorporating corporate videos into your marketing and communication strategies can yield these benefits for your business.
- Increased brand awareness and recognition
- Enhanced customer engagement and loyalty
- Improved lead generation and conversion rates
- Effective employee training and onboarding
- Streamlined internal communication and collaboration
Types of corporate videos
Some of the most common types of business videos you can use to your advantage include:
- Product/Service Demonstrations. Showcase your offerings in action and highlight their key features and benefits.
- Brand Storytelling. Craft a compelling video narrative that communicates your brand’s mission, values, and unique personality.
- Customer Testimonials. Amplify your customer’s voices to build trust and credibility.
- Employee Spotlights. Highlight the talented individuals who make up your organisation and foster a sense of community.
- Explainer Videos. Simplify complex concepts or processes and educate your audience in an engaging way.
- Event Recaps. Capture the energy and highlights of your company events to share with a wider audience.
Tips for producing high-quality corporate videos
To maximise the impact of your company video, here are some of the best practices that you can incorporate into your video production process:
- Establish a clear vision. Clearly define your objectives, target audience, and desired outcomes to guide the creative and production process.
- Craft a compelling narrative. Develop a story that engages your viewers and effectively communicates your key messages.
- Invest in professional talent. Collaborate with experienced videographers, scriptwriters, and editors to ensure a high-quality final product. Hiring a video production company like Dream Engine can help you save resources while ensuring that your marketing videos are of superior quality.
- Optimise for viewer engagement. Incorporate eye-catching visuals, dynamic pacing, and a clear call-to-action to keep your audience engaged.
- Prioritise authenticity. Showcase the real people, products, and experiences that make your business unique.
- Embrace versatility. Produce a range of video formats, such as short-form social media videos and longer-form content, to meet the diverse needs of your audience.
Corporate video distribution strategies
Once you’ve created your corporate video, you must have a strategic distribution plan to maximise its reach and impact. Consider leveraging a variety of channels, including:
- Your company website. Prominently feature your corporate videos on your website’s homepage, product pages, and about us section.
- Social media platforms. Share your videos across your company’s social media channels, such as LinkedIn, YouTube, and Facebook, to engage with your online audience.
- Email marketing. Incorporate your corporate videos into your email campaigns to enhance open and click-through rates.
- Paid advertising. Utilise targeted video ads on platforms like YouTube, Facebook, and LinkedIn to reach new potential customers.
- Industry events and conferences. Showcase your best corporate videos at trade shows, conferences, and other industry gatherings to build brand awareness and credibility.
Why hire a professional corporate video production company?
While it’s possible to create your own corporate video in-house, working with a professional video production company is worth your investment for the following reasons:
Expertise and experience
Professional video production companies have the skills, knowledge, and experience to create superior-quality, engaging corporate videos that effectively convey your message. Ask them to provide corporate video examples or customer testimonial videos to gauge their capabilities.
Access to advanced equipment and technology
Video production companies have the latest equipment, software, and technology. This allows them to produce training videos or video clips with superior image and sound quality that can elevate your brand’s image.
Efficient production process
Video production companies have well-established workflows and processes, allowing them to efficiently plan, shoot, and edit your business video, saving you time and resources.
Creativity and innovation
Experienced video production teams can bring fresh ideas and creative approaches to your video marketing strategy.
Objective perspective
Working with an external video production company can provide an unbiased, outside perspective that can help you optimise your corporate video for maximum impact.
Measurable results
Professional video production companies can help you track and analyse your corporate video’s performance. You will get valuable insights that can inform your future marketing and communications strategies.
If you’re ready to take your corporate video marketing to the next level and achieve results, contact a professional video production company today. With their expertise, tools, and innovative approach, you can create a corporate video that will help you get seen, get heard, and get the results your business deserves.
