Five reasons why your business should embrace social media

Not really making the most of social media in your business yet? Here are five reasons why you should start embracing it.

It seems that every business these days has a Facebook page. It’s somewhere companies display their opening times, their website information and photographs of products or completed projects.

But, as a business owner, you need to understand that there’s so much more to social media than just your business information. 

When used properly, social media is the perfect tool to highlight what your business does, and grow relationships with new and existing customers.

With cleverly crafted content and regular posts (try using a social media calendar to make your posting schedule organised and efficient) you can engage with potential clients, advertise directly to those who are most likely to want your services and showcase what makes you stand apart from your competitors.

If you’re not already using social media as part of your marketing strategy, then you should be. Here we’ll explore the reasons why your business should embrace social media.

1) Most features are free!

Ok, so the fundamentals are free, but as with any marketing strategy you’ll need to invest time and possibly money in really making the most of social media.

That said, in comparison to most marketing strategies, you’ll find that social media is considerably cheaper, and it gets results. Not only that, but you get to pinpoint exactly who and where you want to focus your marketing ads.

You can also monitor what strategies are working and which need adjusting, all with just a few clicks. This kind of insight into your marketing campaigns is invaluable! 

2) It’s where your customers are

Where do people congregate these days? On social media of course. It’s where people go to be entertained, meet new people and to socialise. This makes it the ideal place for you to advertise your company and build a following.

However, if you’re going to target clients while they’re online, you’ll need to work on striking the right balance between promotional content and non-promotional posts.

There’s nothing more frustrating than being constantly bombarded with advertising. So give your clients something to follow and enjoy rather than just a constant barrage of your products. 

3) You’ll make more sales

If your entire company is based online, then you’re going to need to drive traffic to your website. And one of the best ways to achieve this is by regularly updating your social media platforms and linking everything to your webpages.

By engaging with customers directly, the traffic to your website will certainly increase and so will your sales! 

4) You can connect with your clients

Questions, queries, or even complaints and compliments – social media makes communicating with your customers easy. And it can help you build a rapport and a sense of trust.

Getting feedback can also help you to improve your services and give your clients a better customer experience. The better the experience the more likely they are to return. 

Additionally, if others can see how well you’re responding and communicating with your customers, they’re more likely to turn to you when they need your services.

5) And finally, you can showcase your human side

Social media gives businesses like yours the opportunity to show their human side. A video showcasing your employees or a day in the life, in-depth videos about your products, Q&As, quotes you find inspirational etc.

Social media allow you to build a sense of trust between yourself and your potential clients, so you can build that all-important know, like, trust factor.

Photo by Tim Mossholder