Five easy ideas for generating blog content for your pet business
One of the trickiest parts of growing a pet business is, like any business, making potential customers aware that you exist.
One of the simplest ways to get noticed and set yourself apart from your competitors is by creating engaging, quality content for pet owners.
Blogs are the backbone of business websites. And creating an interesting and useful library of quality content can help people to find you and get to know your level of expertise and passion for what you do.
Well written content is also more likely to be shared on social media (helping you reach a wider audience) and rank more highly on search engines like Google.
To help your pet business content get found, shared and loved, here are five content ideas to help inspire you.
1) Create a FAQ for new pet owners
Pet owners, especially new pet owners, often have a lot of questions. And rather than calling the vet over every little question, pet owners usually turn to the internet for answers.
So, a quick content win for you is to condense the most common questions and their answers in an easy to find FAQ section.
You can even entertain your readers by creating your FAQ in an untraditional way. Feel free to create your own writing in a variety of formats to get the reader’s attention. For example, you can create an infographic like this one to answer the most asked questions.
2) Offer training and behavior tips
One of the most important things new dog owners need to learn is how to train their pet. Sometimes they’ll find a local trainer to help them. But just as frequently they’ll turn to the internet for advice and tips.
So provide tips for some of the most common behaviors dog owners either want to eliminate or encourage. To give your knowledge more weight and authenticity, include testimonials and stories from your customers or readers. You could even consider asking your local vet to provide tips that you can share with your audience.
3) Recommend pet products
Many pet owners read reviews before purchasing pet products. So take advantage of this by testing different pet products and then reviewing and recommending the best products.
Pet food, behavior and training aids, and pet toys are just three of the common types of products pet owners are interested in purchasing.
Featuring pet products is a great way to bring in extra cash for your website as well as attracting new users. Creating affiliate links with a large internet retailer drives traffic to your website, then your original, quality content will keep the traffic from going elsewhere.
4) Suggest holiday gift ideas
Almost every family has at least one cat or dog lover. And the chances are high that this person receives holiday gifts with mugs, shirts or kitchen towels adorned with images of their preferred animal.
If you’re crafty, you can create your own holiday gifts and advertise the product in your blog content. However, your gift products need to be something your client can’t find in every generic pet store – just slapping a sticker of a dog on a mug probably won’t cut it!
5) Promote your local rescues
Advocates of pet adoption are frequent users of pet-related blogs. So consider teaming up with your local animal rescues to feature animals up for adoption on your blog.
Include a photo of the animal and a funny bio – the internet loves witty bios ‘written’ by the animal looking for a home.
Acquiring pets from breeders vs. rescues is a polarizing topic in the pet community. With that in mind, you may want to avoid including controversial blog posts to go with photos of animals available for adoption. As the internet has taught us in the last few years, bad publicity is just bad publicity.
If you write it well, they will come
Blogs aren’t just about the content; proper spelling and grammar are important aspects that are often overlooked. As is the quality of your actual writing.
User engagement is also necessary for getting people to return to the blog in the future. The best way to engage users is to offer quality content that they can’t find anywhere else in the thousands of other pet sites on the internet.
To help you write content that potential customers will love, we also recommend reading these articles:
- The beginner’s guide to growing your blog traffic
- Why you don’t need to be interesting to write a great blog
- Four simple steps to defining and reaching your target market
- How to write a blog people will want to read
Leo Wilson graduated from a university major in animal health and behavior. He has over a decade of experience working in the pet industry and has contributed many dogs and pet-related articles to several websites.
Photo by Sebastian Coman Travel