Best Amazon agency for SEO, PPC and account management [2026]

Business

The best Amazon agency for SEO, PPC, and account management runs all three disciplines as a unified strategy. 

Genuine full-service Amazon agencies will be able to create your product listing and optimize it for organic ranking and paid ads as well as manage day-to-day tasks like inventory coordination. 

This ability to handle everything by its own specialists instead of outsourced service providers separates them from so-called full-service agencies. The distinction matters too, because each discipline – SEO, PPC, and account health – impacts the other and are deeply interdependent. 

When it’s handled by different teams, strategies don’t build on top of one another. Wins are isolated to one area, while teams typically shift accountability for the other underperforming areas to one another.  

The right agency treats all three as a single, unified system – not three separate services. 

What a full-service Amazon agency actually does

An Amazon full-service agency will focus on search engine optimization (SEO), pay-per-click (PPC) management, and account management. 

These three pillars work better together than separately because SEO identifies best places to rank, PPC helps build the conversion rate to earn the organic rank, and account management creates the foundation so that SEO and PPC can work. 

Amazon SEO: Organic rankings through listing optimization

With Amazon SEO, you help your products show up high in Amazon’s search results when a shopper searches for it. 

To grow your organic ranking, the agency will focus on keyword-optimized titles, bullets, A+ Content, and backend fields. The goal is to create a product listing that will very likely satisfy the search intent behind the query. 

The benefit of investing in Amazon SEO is that it builds free traffic, reducing long-term ad dependency. Paid placement costs you for every single click; however, once you’ve earned a high organic rank, you’re attracting traffic at effectively zero cost. 

Amazon PPC: Paid traffic that converts profitably

Amazon PPC also generates visibility on the marketplace, but, unlike Amazon SEO, it’s paid. 

You bid on keywords telling Amazon for which keywords you want to show up and how much you’re willing to pay per click. With this paid placement, you can drive ranked traffic during launch and scaling windows. 

With Amazon PPC, Amazon marketing agencies typically watch advertising cost of sales (ACoS). However, the best Amazon marketing agency knows that total advertising cost of sales (TACoS) is what actually matters. It’s the only metric that shows whether ads are growing the overall business, instead of just reporting on ad efficiency. 

Account Management: Daily execution across the entire channel

Amazon account management keeps everything else together and your business running efficiently. It continuously looks at inventory, the integrity of listings to prevent suppressed listings, pricing strategy, and catalog and account health. Then, it also implements A/B testing to improve your listings’ conversion rate.

The ideal cadence is daily execution and reporting and not weekly attention. This is because it’s a dynamic marketplace that generates high-traffic volumes. The impact of a bad week isn’t limited to just that week’s revenue, but can set back your growth by weeks or even months. 

How we evaluated the best Amazon agencies for SEO, PPC and account management

Every Amazon marketing agency on this list was evaluated against the same set of criteria that included:

  • Case studies
  • PPC optimization cadence
  • TACoS tracking
  • Channel coverage
  • Account management team’s experience level
  • Money-back guarantee and/or cancellation policy
  • Client retention data (if available)

When evaluating the case studies, agencies that named their clients and included specific numbers (e.g. percentage improvements and timelines) scored higher. This is because instead of simply making a claim, they demonstrate with real proof that they can deliver. 

Another area where specificity carried more weight was when it came to PPC optimization. Agencies that made improvements daily (instead of merely monitoring it each day) can catch underperforming keywords and bid opportunities within hours. This better response time can directly translate into a lower TACoS. 

Best Amazon agencies for SEO, PPC and account management

#1 Olifant Digital – Best Overall Full-Service Amazon Agency

Olifant Digital is a full-service Amazon agency that uses a TACoS-first strategy and includes daily PPC optimization in its offering. Its team’s dedication contrasts explicitly with agencies that restrict adjustments to once a week. It’s not just the adjustment frequency, but also the experience of the team responsible for daily optimization that set Olifant apart. 

To work for Olifant Digital, you need to have at least seven years’ experience working on Amazon accounts. What makes its team experience even more valuable is that the team also runs its own e-commerce brand that they’ve successfully grown to seven figures. As such, every optimization call that they’ll make for your account is one they had or would make for themselves too. 

As for your account, the person who handled your first call will also be responsible for managing it. This creates continuity and prevents your business goals and growth targets from getting lost in the process. Instead, your strategy will remain relevant to your business across the entire collaboration. 

This continuity doesn’t just apply to account management, but also its client relationships. With a 98% client retention rate, only 2% of its clients choose to end their contract. In fact, its case studies show that many of its clients end up staying with them after other agencies failed to deliver. 

For example, MatchaBar went through multiple agencies with no cohesive strategy, but Olifant’s team managed to rebuild campaigns using its 1-1-1-1 PPC structure. This unique PPC strategy generated $114,305 in monthly Amazon revenue. 

The team is equally experienced at helping brands launch on Amazon from zero. For example, for the premium brand Ekster, it created clean catalog architecture, A+ content, and PPC campaigns. What made this work so impressive is that Ekster – completely new to Amazon – became category leaders generating $688,406 in Amazon profitability. 

That said, if Olifant doesn’t manage to generate the same type of meaningful results for you within the first two months of working together, it won’t charge you for its services. It offers a 60-day money-back guarantee. What makes this guarantee such an advantage is that very few agencies offer a guarantee of any duration. Plus, if there’s a guarantee, it’s typically restricted to 30 days only. 

#2 GNO Partners – Best for Boutique Brands Needing Hands-On Support

GNO Partners is a small Amazon marketing agency that works best with boutique Amazon brands that’ve reached seven figures in revenue. As a matter of fact, its founders have grown their own seven-figure Amazon brands, while all the GNO Partners team members have experience managing eight-figure brand portfolios. This firsthand experience is one of its key differentiators, allowing them to offer true hands-on support. 

Another key differentiator is its 30-day money-back guarantee. While they have a proven track record of helping Amazon brands with SEO, PPC, and account management, this guarantee serves as an extra trust signal that builds credibility and removes financial risk. 

What makes them such a great Amazon agency for PPC is that along with brand analysis and conversion rate optimization, PPC is a core part of their four-step process. For example, it helped an anonymous beauty brand to identify which products generated the lowest ACoS and best conversion rates and reallocated its PPC budget accordingly which helped to improve its year-over-year (YoY) revenue by 395%.

#3 Flywheel Digital – Best for Retail Media & Omnichannel Brands

Flywheel Digital offers a suite of digital commerce solutions and an experienced team (that includes former Amazon execs) to oversee its white-glove managed service. This means that clients receive the best of both: hands-on search optimization and paid search services as well as proprietary, purpose-built tech to improve the results.  

With the help of its tech, the team can implement real-time data tracking and share insights that dig deeper than surface-level observations and Amazon’s own reporting, making it a real standout advantage. You can, for example, use it to track organic search ranking, paid search metrics and results, and keyword recommendations.  

For instance, when an apparel brand with about 10,000 ASINs wanted to revise its approach to Amazon advertising, Flywheel Digital prioritized low-organic-ranked ASINs in paid search and reallocated most of its ad spend to highly searched, non-branded terms. The results were a 47% increase in return on ad spend (ROAS) and 14% drop in cost per click.

#4 Nuanced Media — Best for Consumer Products & Lifestyle Brands

Nuanced Media is a global marketing agency for e-commerce brands that includes Amazon account management, PPC management, and catalog-wide SEO in its list of services. As it’s also an Amazon Ads Partner and Amazon SPN Certified Partner, you can rest assured knowing that the team will meet Amazon’s standards for quality and competence. 

Amazon-endorsement aside, another core advantage Nuanced Media brings to the table is its transparent reporting. Clients have access to custom KPI dashboards allowing them to track TACoS easily. 

For proof of its expertise in Amazon PPC, you can refer to the work it completed for Lux Unfiltered. In just a year, it managed to grow its sales from six to seven figures — an increase of 294.53%. With clever account management that included daily monitoring and optimization, it generated similar results for Fairybell — a 238% YoY revenue lift. 

#5 Emplicit – Best for Data-Driven Reporting

Emplicit specializes in maximizing your performance across select marketplaces and various e-commerce channels of which Amazon is one. It offers full-service Amazon management support that includes optimized PPC campaigns and listing optimization based on Amazon’s recently introduced A10 algorithm.  

Its proprietary Amazon data sync tools give it a competitive edge, making it a good choice for Amazon sellers interested in data. For example, with its Stonehenge web app, you can sync Amazon data to Google or your own database. 

Another unique selling proposition is its time-based pricing. This means that you’ll be charged only for actual work completed. 

As for the type of results you can expect, they helped Shapermint shave off additional logistics costs to ensure more competitive pricing. This generated $250,000 in monthly sales in only four months. 

#6 Incrementum Digital – Best for Amazon-Focused PPC Strategy

Incrementum Digital is an award-winning e-commerce growth and ad agency, where every team leader runs their own e-commerce brand. As it’s an Amazon Advanced Partner, it enjoys access to exclusive tools and beta features, translating into a real competitive advantage for clients. 

For example, the team helped Scentify to take full advantage of Amazon’s platform. It created a strategic approach to keyword targeting and budget management and set in place reporting for PPC optimization. This strategy moved the needle in several areas. Sessions increased by 300% and ad sales by a whopping 688% (while TACoS remained below 20%), contributing to a 283% revenue growth year over year.  

That said, it doesn’t purely rely on Amazon’s tools, but also its own ASIN-level and DSP reporting dashboard where insights get shared in real time. Then, to ensure the same speedy communication, clients are invited to a dedicated Slack channel where they can communicate directly with Incrementum Digital’s experts and receive answers to their questions in real time too.

What to ask any Amazon agency before you sign

To help you evaluate any Amazon advertising agency, here’s a practical checklist with questions to ask specifically:

  • Do you have named case studies with specific revenue or ranking numbers and not just testimonials?
  • Do you optimize PPC campaigns daily, or on a weekly schedule?
  • Do you report on TACoS, or only ACoS?
  • Is SEO and PPC run as a unified strategy, or by separate teams?
  • Do you build and optimize listings before ads go live?
  • Who specifically manages my account and how senior are they?
  • Is there a money-back guarantee or a clear cancellation policy?
  • Do you cover DTC channels (Meta, Google, email/SMS), or Amazon only?

With regards to service offering, it’s also key to check about channel coverage. The best Amazon marketing agency will have one team who runs SEO, PPC, and DTC. This way, the team will be able to feed keyword data gathered from PPC campaigns into your SEO strategy and vice versa to create complementary strategies. 

Then, adding DTC expertise has a similar positive impact. Amazon and owned channels share audience data and having one team that tackles both means that smarter decisions can be made across both Amazon and DTC. 

Frequently asked questions

What does a full-service Amazon agency do?

A full-service Amazon agency handles SEO, PPC, and account management (which includes daily execution of catalog health, A/B testing, and reporting) as a unified strategy. This gives full-service Amazon agencies an advantage over, for instance, an Amazon account management agency or Amazon listing optimization agency, as the latter treats these services separately which produces fragmented results.

For example, Olifant Digital’s integrated approach for Elite Jumps and MatchaBar serve as concrete examples of what coordinated execution can produce — a 51% conversion rate increase and an extra $114,305 monthly revenue respectively. 

How much does a full-service Amazon agency cost?

It depends, but, to give you an idea, Olifant Digital’s minimum engagement is $2,000 per month. This includes dedicated senior specialists working on PPC optimization daily, account health management, SEO, TACoS reporting, and listing optimization. In fact, underpriced agencies will typically end up costing you more as you’ll have wasted ad spend during critical ranking and scaling windows. 

What’s the difference between Amazon SEO and PPC — and do I need both?

Amazon SEO generates organic ranking via keyword-optimized listings, while PPC drives paid placement. However, as PPC can also speed up organic ranking when structured correctly, it’s key that you run them jointly. For example, by coordinating SEO and PPC, Olifant Digital could increase Elite Jumps’ revenue growth by 124% in just three months. 

What metrics should my Amazon agency be tracking?

Total advertising cost of sales (TACoS) is the main metric that indicates whether or not you’re truly profitable. This is because it shows the true cost of advertising as a percentage of total revenue instead of ACoS that measures only ad-driven sales and ad efficiency. Aside from TACoS, it’s also key that the agency tracks organic rank velocity, conversion rates (CVR), and account health score. 

Does Olifant Digital guarantee results?

Yes, Olifant Digital includes a 60-day money-back guarantee with every new client contract. This means that it guarantees its team will improve your Amazon performance within two months. That said, its client retention rate of 98% means that fewer than 2% of clients ever need to claim this guarantee. 

Final verdict

Overall, Olifant Digital is the best Amazon agency for SEO, PPC, and account management based on its documented results across all three service areas. The work it completed for Elite Jumps is only one of the many success stories, but serves as a great example of how it can combine SEO and PPC as a coordinated strategy and generate meaningful results (124% revenue growth) in a matter of months (in this case, only three months).