FAQs
Why should I buy a course to learn marketing? Can't I just work it out on my own, for free?
Yes of course you can research how to write a marketing plan yourself - there are hundreds of thousands of blogs and videos out there to read and watch. But that's the problem. Do you have the time to scour all these blogs and watch videos? And how can you trust the advice you're being given works?
We've done the research and applied the strategies so you don't have to, and share what we know works from eight years of successful marketing in our own business - plus many more years of helping large and small companies plan and implement their marketing and campaign strategies.
All you need to do is watch a video lesson every week, and complete simple exercises guided by worksheets... and in eight weeks you'll have a powerful evergreen marketing plan ready to launch.
Marketing The Easy Way will save you time, save you frustration, and save you wasting money on testing marketing approaches that don't work.
When does the course start?
As soon as you join you get instant access to the first module so you can start straight away if you wish. A new module will release each week, and with lifetime access you can work at your own pace.
I'm not in the UK. Can I still join?
Yes - we have people from all over the world join our online courses. When we arrange the Q&A calls we put out a questionnaire to find the best time for everyone, and take into accounts different timezones. In USD the course costs approximately $670 or 3 x $268.
Why should I do this course now?
The best time to write your marketing plan is yesterday. The second best time is today. Why? Because every day you are not implementing a well-planned marketing strategy is a day your competitors are creeping ahead of you.
Think of it like this, a good ROI (return on investment) for marketing is between 20-50%. Even at the bottom level, this means that for every £1,000 you spend on marketing you can expect to earn an extra £200.
That means that every day that passes, a competitor who HAS planned a marketing strategy has an extra 20% to spend on their marketing. Over time, the compound effect of this means that their brand and sales grow faster than yours - and they take a larger share of the market.
So in one year's time, a competitor who may have started out smaller than you has overtaken you. And in three year's time they can be so far ahead that you are unable to catch them up.
The brutal truth is that you don't have the luxury of waiting to start planning a proper marketing strategy. You need to start today, and ensure that you do't just preserve your existing share of the market, but you grow it and stop more savvy competitors from stealing business that should have been yours for the taking.
How long do I have access to the course?
The course is designed to be completed over eight weeks, to help keep you on track and make sure you complete it and reap the benefits. (Though obviously you can take longer if you need or wish.)
You have lifetime access to the content so you can keep returning to it for a refresher or to check what you are doing is correct in the future.
How much time will it take every week?
As with all our courses, we have designed this to fit into your working week. So we estimate that if you can invest three hours a week in this course, we can show you how to create an evergreen strategy you can roll out for at least the next 12 months. We think that's a pretty smart investment of your time!
And remember that you have lifetime access to the course, so if you need to take longer, that is fine too. If you are busy or something crops up you can take longer than eight weeks to plan your strategy.
I am an arctic explorer/library monitor/beautician – will this work for me?
Yes! We teach you how marketing works and what you need to do to create both an evergreen and campaign strategy. You'll learn skills that will work for any businesses - whether it's your own business or skills you want to use to help others.
How do I know your marketing advice works?
I have worked in advertising and marketing since 1997. I started as an advertising copywriter working for Ogilvy & Mather in Hong Kong, and worked on global campaigns for well-known brands. In my advertising career I won numerous awards for my work and delivered KPI-beating campaigns for clients like The Economist, Playstation and Unilever.
I have honed my marketing skills further on Talented Ladies Club. Since our launch in 2013, I have grown the brand to attract over 100,000 readers a month on our website, and my campaigns have sold hundreds of places on our courses, masterclasses and memberships.
But more importantly, the exact strategy I teach you on this course has enabled me to grow our annual profits by 3,150% in just five years - while now working part time.
I have also helped many small businesses and freelancers plan and implement marketing strategies and campaigns that have launched new products and boosted sales on existing ones.
How long will it take to earn my money back?
Learning how to properly market your business should be an investment that repays you many times over in the weeks, months and years to come. And that's just what this course will do.
Over the next eight weeks you'll learn the psychology and principles of marketing, and we show you how to plan both an evergreen and campaign strategy from scratch - and give you the tools to implement it.
The skills you learn will help you to grow your brand awareness, attract new people to your business and convert them into loyal, repeat customers. You'll exit this course with a completed strategy you can start using straight away - and the ability to confidently create marketing strategies for your own and other businesses in future.
In short, this course is one of the best possible investments you could make in yourself or your business and we fully expect you to be able to more than recoup your investment if you properly use the skills you learn.
How much will it cost to implement my marketing plan?
It doesn't have to cost you a penny to implement your new marketing plan, if you don't have the budget or don't wish to. We teach you how to market using your existing channels - organic social media, your website, your blog and your mailing list.
If you don't have any of these elements, or any branding, you may wish to invest in those. And if you want to grow your list you might decide to pay for advertising. But if you do, you will get better results (and pay less for your ads) with a proper marketing strategy behind them.
I'm not 'techy'. Can I do this?
Yes! I'm not techy either. It's my mission to make marketing simple and easy to understand and use.
If you can read, print, write and watch a video, you can do this course! And if you can use a basic spreadsheet then you can use our tools.
You don't need any prior understanding of marketing, nor awareness of marketing tools to successfully complete this course and reap the benefits of it.