Ready to turn your expertise into a course - and make money while you sleep?
It's become a bit of a cliche to 'make money while you sleep' but that's exactly what can happen when you create a sellable course. Because once you've done the work creating your course and planning your marketing strategy, you can pretty much sit back and watch the sales roll in.
We know because that's exactly what we've been doing ourselves for six years, and what we've been helping other entrepreneurs and freelancers - people just like you - do over the past year.
If you're prepared to do the work and follow our advice, we will take you from "What on earth can I create a course about?" to "I've made my first sale!" in just four weeks.
Just imagine: in four weeks time you could be excitedly sharing your first sales with us, just like copywriter Emma Rundle.
"You have hands down been the best practical trainer I have watched, listened to, and believed in"
"You are a complete natural when it comes to delivery, and it is really clear you are invested in making sure that everyone on the course is successful. The added bonus material you have added, plus the follow-up call you mentioned today is a great demonstration of how you care about what you do.
Having attended many online events since the pandemic began you have hands down been the best practical trainer I have watched, listened to, and believed in. My only regret is that I didn't attend this time last year, and had spent the various lockdowns being more productive than I actually was..."
Graham Proud, Four Steps Training and Management Consulting
"You really are an expert in your field and you communicate your pearls of wisdom so well. It has been inspirational and I am so pleased to have been able to join in this course with you."
Kate Davies, Freelance Interpreter/Trainer/Consultant
Create and Sell Your First Course is right for you if:
You’ve got professional or personal experience that you know people need and will pay for, and you need help validating your idea, working out your pricing, crafting the transformation, mastering the tech and planning your launch – in short making your course irresistibly sellable
You’ve already tried to build or sell a course by yourself but got stuck and lost… and the results were disappointing. You’re ready to invest in a system that works with support and advice
Or maybe you’ve joined a bootcamp or masterclass that got you excited about courses and taught you the WHAT but didn’t show you the HOW, and you’re keen to do this properly, once and for all
But most of all, you’re ready to build a new asset that you’re proud of and that has the potential to bring in a consistent stream of income without demanding more TIME from you. If so you are definitely in the right place!
You want to work with someone who has not just done it herself, but has successfully helped other people like you through the journey of creating and selling their first course. Someone who loves the process and is as excited as you about getting your course out into the world and on hand with support and advice
“This course is one of the best courses I have ever done. Incredible content, an incredible tutor and really easy to follow and do.”
Few things feel as good as the ping of your email, letting you know someone else has bought the course you are so proud of. And getting the right guidance to build your course can make all the difference between an inbox that looks like this... and crickets.
Over the past six years, we've had launches that haven't had a single sale - and others that sold out in minutes. We've learned what works and will save you an expensive learning curve by showing you how we achieve results like this, from the start.
Just imagine what it would feel like to wake up and see an inbox that looks like this...
“I made the cost of the course back 10 times over from my first launch.”
— Sally Smy
How you'll go from idea to sales in four weeks
In module oneyou'll come up with an idea for a course people will love (and buy!) and test, price and name it.
In module twoyou'll structure your course and the lessons within it, making it REALLY easy to build, even if you're a complete beginner.
In module three you'll begin to create and build your online course using easy, free technology.
In module four you'll start selling your brilliant new course. We give you our 14-day marketing plan to make it wonderfully simple, and show you how to run a sales webinar.
In our bonus modulewe guide you through setting up and writing Facebook ads to sell your course if you wish to run them (our sales campaign works without them).
After completing Create and Sell your First Course you’ll have:
Turned your expertise or experience into a course idea that excites you using the Magic Three, and defined an exciting transformation that people will be happy to pay for
Brought your ideato lifeby validating it with your ideal customers, pricing it and coming up with a sellable name
Confidently planned out your course structure and lessons, making it easy for your delighted students to achieve the results they are hoping for when they buy your course
Mastered the tech that will bring your course to life for your students – from creating your lead magnet to delivering quality content on an impressive (but easy to use) learning platform
Planned a 14-day marketing journey that guides your ideal customer through your course sales funnel, so you can tell your course story, create urgency and confidently overcome objections from interested students
A complete plan and all the support you need to take your ideal customer from ‘I need help with this…’ to ‘What a fantastic course!’ and to take YOU from ‘I’m not sure I have a course in me’ to ‘I love this… I can’t wait to create my next course!’
What do you get inside? Here's a sneak preview!
"There's no better feeling than selling a course whilst you are asleep!"
"I was thinking about how to deliver more of my services online and this course came along at just the right time. Hannah made the whole end-to-end process for creating and selling a course both achievable and uncomplicated, and provided excellent advice on the technical provision.
In a couple of months, I have gone from avoiding technology to fully embracing the learning platform and selling three courses - with more courses and masterclasses to come! There is no better feeling than selling a course whilst you are asleep!"
Caroline Would, Ad Astra Coaching
"Working with Hannah has been fantastic. She puts so much into her course and goes above and beyond.
She really helped us to move our career coaching products online and to gain a sound understanding of how to market and sell these effectively.
We have mastered a sales technique that works and got us new clients and leads, and we will continue to use the tools and techniques Hannah has taught us going forward."
Rebecca Wilding-Jones, career coach
"Create and Sell Your First Course is an excellent way to launch your online business. I completed the course and, simply by following the instructions, have launched a brand new online course and filled my first cohort easily.
It’s the planning and flow of the course that really works because it takes you through every step of the process, including how to use Mailchimp to send a lead magnet and how to set up payments through PayPal and Stripe. So you can literally come from knowing nothing and learn a complete process which could then be replicated as much as you like.
Having the creation, marketing and sales all in one course is really powerful and makes this a no brainer when it comes to investment in your business."
Emma Rundle, Melting Pot Creations
"The 14-day marketing plan the course gives us was a dream. The step-by-step structure of how to go about selling your course was so useful. In fact it worked so well I’m going to use it for other campaigns, not just my course!
I’m not from a marketing background, so I loved how the course simplified how to sell and took us through the whole process."
Sally Smy, Queen Bee Styling
All the support and resources you need
Each week you'll get access to all the worksheets, templates and teaching you need. And you'll follow simple assignments that will keep you moving through the programme - and bring your course to life.
We invite you to join a live teaching and Q&A class each week too. The class is recorded and sent out to everyone in case you miss it or want to re-watch it.
You can also ask questions and get help via the learning platform throughout the four weeks.
“Simply by following the instructions, I have launched a brand new online course and filled my first cohort easily.”
— Emma Rundle
Meet your tutor - the expert who will help you bring your course to life
I'm Hannah Martin, the founder of Talented Ladies Club and an expert in building and selling online courses.
I started Talented Ladies Club in 2013. Since then we've had over 4 million visitors to our site, helped thousands of women to run successful businesses, and sell a range of online courses and classes.
Talented Ladies Club has grown from my kitchen table to a global team, and I'm a regular media business expert, and mentor for NatWest's Entrepreneur Accelerator programme.
In this course you'll get access to my vast knowledge and experience - plus lots of useful tools - as I help you create and sell your first online course.
"This course is by far the best investment I've made in my business to date"
"With my face-to-face workshops cancelled due to lockdown and looking for a way to support my clients, Hannah's 'Create and sell your first online course' couldn't have come at a better time.
It is a fantastically comprehensive course that takes you from how to come up with a viable idea, through to building, marketing and selling the final product. I've learnt so many new skills I feel like I've had a reboot!
My clients are absolutely blown away by the learning platform and how professional my course looks, and feedback from course users has been fantastic.
This course is by far the best investment I've made in my business to date. Thank you Hannah!"
Frances Cushway, career coach
"This course is such good value. It is packed with practical content, clear “how-to” videos and literally holds you by the hand through all the steps you need to take. You can take the class at your own pace but I found the weekly live catch-ups so helpful in keeping me on track and accountable.
I am so glad that I took the leap and am so much closer now to my goals. Plus my goals are clearer too. Thank you."
Aileen Edgar, tutor
"This course by Hannah Martin is excellent. Every one of the sessions is packed with practical and clear instructions on every step needed to get a complete and running course.
From how to test your idea, to promoting and selling your course - everything was there, saving time and making it easy to develop and sell your first online course. The session about pricing was particularly useful.
Hannah's expertise and her patience and understanding make her a very approachable tutor. Her dedication is reflected in the high quality of the courses we produced during our attendance. I highly recommend it! "
Maria Alejandra Gonaldi, calligrapher
"I would definitely recommend the course because it takes you step-by-step through the process of creating an online course. The practical aspects I learnt were things I could immediately take action on. The support and accountability was great too - there are more expensive courses on the same topic that don’t offer that same level of support.
I also really welcomed the friendly down-to-earth approach from a fellow parent who knows what it’s like to juggle work and childcare etc. A big benefit is being able to go back to the course material time and time again. I've repeated module two three times so far - it’s very useful to be able to do this as I’ve learnt something new each time.
Don’t be put off if, like I had, you have already made online courses because this course will teach you to 1) make courses your audience wants to buy and 2) market them in the right way."
Louise Tondeur, freelance writer and academic
"This course is one of the best courses I have ever done. Incredible content, an incredible tutor and really easy to follow and do.
I would highly recommend to anybody wanting to get their skills and use them to create an online course to teach others."
Marie Hall, Empowerment House
Learn when and where you like on our easy-to-use platform
“Create Your First Course gives you all the tools you need to build a course from scratch.”
— Susie Kwok
Who is this ideal for?
Create and Sell Your First Course has been designed for small business owners and freelancers who want to earn money online by building and selling an online course. It's open to men and women in any country.
How long do I have access to the course?
You have lifetime access to the course, including all the teaching content and video class recordings. So you can sign up now even if you're not ready to start yet. You can also use the content to create new courses in future. Once you've got the course bug you won't want to stop at one!
How quickly will I earn my investment back?
That depends on you! The process we teach you in this course works - fashion stylist Sally Smy followed our advice and made her investment back more than 10x in her first launch.
The average price people in cohort one charged for their courses was £199, which means you could be in profit on your second student.
I am an arctic explorer/library monitor/beautician – could I create and sell a course?
As long as you have expertise that someone else would love to learn, or helps someone solve a problem, you can create a course. To make it really easy for you to come up with ideas that people will love, we show you how to use the Magic Three method.
I don't yet have a business or a large following. Can I sell a course?
Yes. You don't need an established business or a big list to sell a course. (As you'll discover on the course, you can earn as much as £20,000 from your first course with a list of fewer than 500 people.) You just need expertise that someone will pay to learn. We’ll teach you how to find your audience and generate interest in your course.
Will you teach me how to make a download/video etc?
Yes, we’ll show you how to create course downloads, videos and presentations… anything you need to deliver your course content.
I’m not techy. Can I do this?
Yes – we’re not techy either! What matters is not how slick and well-edited your videos are, but the quality of your content and how easy it is to follow. We’ll show you how to create content using simple tools anyone can master.
I don’t have the budget for expensive tech. Can I still create a course?
Again, yes! We’ll show you how to create a course using the cheapest software and technology – and using equipment you already have and software that is free.
Can I really start selling my course in four week's time?
Yes, if you follow the process we show you in this course. Some people choose to take longer, but if you follow our advice and do the work you could be enrolling paid students in four week's time.
Will you run this course again?
We don't currently have a date for a new cohort. So if you think you might want to do it but not quite yet, we recommend buying now, as you get lifetime access.
“This course will teach you to 1) make courses your audience wants to buy and 2) market them in the right way.”
— Louise Tondeur
Follow in the footsteps of dozens of happy course creators
Already dozens of people have excitedly created and sold their first course with our help - and we'd love you to be next! Courses have given us a consistent, highly profitable income stream for our business and we're passionate about showing how you to do the same.
So if you've been thinking of creating your first course for a while now but been too nervous, or haven't known where to start, now is the time to jump off the fence and join us! We can't wait to celebrate your first sale with you.