Plan brilliant content your customers will love

As Bill Gates once famously said "Content is king." And certainly, over the past 20 years, with the rise of social media, it has become increasingly important for businesses and freelancers.

Today, if you don't have a content plan you aren't just missing a trick - you are losing business.

But for many people, creating content isn't easy. What are you supposed to say? How often should you share content? And how do you come up with ideas your customers will love?

Our Content Masterclass shows you how to do all this and more. We walk you through the process of creating your brand story, and turning it into brilliant content ideas that are mapped against your customer journey.

So you can nurture customers all the way from first hearing about you to becoming loyal fans... all through an easy-to-create content plan.

Our class contains everything you need to create your content plan - from a video walkthrough of the process, to worksheets and even a template you just need to fill in. Coming up with content that sells has never been easier

BUY NOW FOR THE EARLY BIRD PRICE OF £35

Our content masterclass will be recorded live at 10am on Friday 3 December.

You can attend live if you wish, or watch the recording in your own time. You have lifelong access to all the resources included with this masterclass.

What do you get? Four brilliant resources that will transform your content marketing

Here's what you get and why it's so powerful:

  • A video masterclass that walks you through the process of creating your brand story and transforming it into a content plan your customers will love and engage with.
  • Your Content Masterclass sheet so you can come up with your own content ideas and plan an evergreen and campaign content calendar.
  • Your Content Masterclass ebook so you have a permanent resource to turn to when creating your brand story and planning your content. Just follow the five tasks we set you and you'll be ready to go.
  • Your blog ideas workbook to help you easily come up with content ideas your customers will love.

What will you learn in our video class?

In the video class we'll show you how to create a personalised, on-brand evergreen and campaign content plan. Here's what you'll learn:

  • The four things your content needs to do
  • What kind of content you should be creating
  • The five-stage process to create a content plan
  • Seven questions you need to ask to find your brand story
  • An example of a successful brand and its themes
  • How to find your brand pillars and sub-themes
  • And how to map these against your marketing journey
  • How to create an evergreen content calendar
  • The big, very common content mistake you need to avoid
  • The three things every piece of your content needs to do
  • How to plan content for your campaigns
  • How to get the most out of every piece of content you create
  • How to measure the success of your content plan
  • The three things you need to look at on Google Analytics
  • The types of content that work well for us
  • And why you shouldn’t be afraid to be controversial!

Imagine how satisfying it will feel to complete your content plan

Never run out of content ideas again!

To help you effortlessly come up with endless brilliant content ideas, we also give you our workbook: How to have 101 brilliant blog ideas. Here's what you'll learn in it:

  • Our five-point action plan for coming up with ideas
  • Why you need to become an expert on your readers or customers’ problems (and how to get inside their mindset)
  • Why you need to read your competitors’ blogs
  • How to brainstorm dozens of ideas in minutes
  • And what questions you need to ask when tracking your traffic

By the time you've finished this workbook you'll know how to easily come up brillaint content ideas your ideal custiomers will love.

Who is your teacher?

This class is taught by Hannah Martin, the founder of Talented Ladies Club. Hannah has over 23 years of award-winning copywriting experience, and has worked at some of the world's top advertising agencies.

Hannah's former client list includes Google, HSBC, Waitrose, Ford, Bacardi, Nissan, UNICEF, The Army, BT, Sony, American Express, Cadbury's, The Guardian, The Sun, Royal Mail, Costa Coffee, Marriott Hotels and many more.

Over the past eight years Hannah has written edited and published over 5,000 pieces of content, created hundreds of videos and built an engaged social media following of over 100,000.

Her articles have attracted over 4 million readers around the world, and rank at #1 on Google organic search for over 300 search terms.

In this class Hannah will share the strategy she uses to come up with content people love and want to engage with. Content that tells your brand story, is aligned with your marketing journey and is easy to plan for both evergreen use and campaigns.

FAQs

When does this class take place?

You can watch this class live at 10am UK time on Friday 3 December.

Will the class be recorded?

You the class will be recorded and a recording available to you to watch afterwards.

How long do I have access to the class?

You have lifetime access to the class and all resources.

I am an arctic explorer/library monitor/beautician – will this work for me?

Yes! We guide you through writing your brand story and planning your content - whatever type of business you have. It works just as well for freelancers and professionals too.

How much time will it take?

The video class will take around an hour, including questions. You will have the recording afterwards so you can pause it to make notes, or watch over a period of time if you want.

What do I get with this class?

Our Content Masterclass includes:

  • Access to the live class (and the opportunity to ask questions after)
  • A recording of the class
  • Three PDF resources
  • Content ebook
  • Our content planning Google Sheet template
  • Lifetime access to the class and all resources included

This is the easiest way to plan brilliant content your customers love

Our Content Masterclass makes it easy and fun to write your brand story and plan evergreen and campaign content your customers will love and engage with.

So if you'd love to create on-brand content that will grow your business and align with your marketing and sales strategies, and get an easy planning template you can use, join our Content Masterclass now.