What is the key to a successful digital marketing campaign?
Digital marketing is quickly becoming the most prevalent (and relevant) form of advertising your business.
However, given the internet’s rapidly evolving trends, it can be difficult to know which digital marketing approaches work, and which don’t and how to predict the direction that online advertising will take next.
Firstly, it is important to state that there are many digital marketing techniques that have been used for several years and remain relevant to this day.
Tactics like search engine optimization, Google Ads and blogging are nothing new, but the overall marketing philosophy they fit into has, which is why it is not good enough to blindly use techniques just because you think they will work.
You must understand digital marketing’s bigger picture. For example, SEO is an effective strategy by itself, but once you realize that digital marketing is increasingly about brand storytelling, you can use it to better effect.
Similarly, Google Ads can be powerful, but once you start incorporating them into a wider search traffic campaign, they will be more useful to your business.
Here are some tips to succeed with your digital marketing campaign.
Google Ads can be tremendously helpful
One of the most established digital marketing techniques is Google Ads, and despite its familiarity, it remains a powerful tool.
This is because Google Ads can deliver almost instantaneous results once you know how to use them correctly. Given that many approaches (such as SEO), take months or even years before they bear fruit, this makes it an incredibly useful tactic.
However, in order to derive the most value from Google Ads, you need to conduct detailed research about your market. This includes pinpointing the individuals in your target market who would be most receptive to your ads.
Of course, if you don’t have enough time or the necessary resources to dedicate to managing your ad campaigns, you could use a google shopping management service.
Maximize your SEO potential
Another established digital marketing technique that has stood the test of time and continues to deliver strong results is search engine optimization.
The reason why SEO remains essential to your digital marketing efforts is that the algorithms that decide the order on search engine results pages (SERPs), still use largely the same rules.
Therefore, it is imperative to increase your domain authority by ensuring your website is fit for SEO, that you regularly post engaging content that matches search intent, and you integrate well-researched keywords.
Cultivate authority using content
Content remains the bedrock of any successful digital marketing campaign. In fact, it is arguably more important than ever.
The reason for this is twofold.
Firstly, informative content that matches search intent (essentially answering the question someone in your market has typed into Google) is the backbone of SEO, which is vital for a high position in search results.
Secondly, digital marketing is increasingly centered around brand storytelling – which content allows you to demonstrate.
Whether you are recording videos covering your take on key industry topics, giving readers advice on your blog, or producing a podcast with key figures within your business, content should be placed at the heart of your digital marketing strategy.
Photo by Moses Londo