Six simple tips for storefront design for female store owners
Do you own a bricks and mortar store? Here are six simple tips for storefront design for female store owners.
When you own a bricks and mortar store, it’s important that you get so many things right – from the lighting and layout of your shop, to the type of stock and position of your check out.
But there’s one thing that is possibly the most important of all: your storefront design. Without the right look for your storefront it won’t matter how beautiful your stock, or clever your layout, as you won’t entice any customers in to appreciate them!
So when planning your store, you need to consider your storefront design carefully. And to help you, here are six simple tips.
1) Choose the right signage for your shop front
One of the most prominent and most noticed parts of your storefront is the signage. It’s your shop name, and so needs to be chosen with care. Your signage needs to be easy to read and reflect your store’s brand.
So, for example, if you have a chintzy vintage-style interior decor store, you’ll probably want to opt for old fashioned style signage. But if you own a modern technology store, you’ll want signage that is more modern. Many shops today favour channel letter signs for attracting customers.
Other considerations when choosing your signage is budget and size. If you have a modest-sized store front, you don’t want to overwhelm it with a disproportionately large sign. But equally if it’s too small, you risk no one seeing it. And while you need to ensure that your sign gives off the right impression, you also need to check that it’s within your budget before you get too carried away and fall in love with an all-singing, all-dancing sign.
2) Stamp your identity on your storefront
When planning their storefront, too many shop owners simply consider the obvious decisions: signage, wall, frame and door colour, and window stock. But there’s one more consideration that can help you really stamp your identity on your store front: decals and decor.
You have plenty to play with in your shop window, so make the most of areas like your window glass and background. Here are just some of the additions and ideas you can use to create an identity with intent and make your storefront really shine out to passersby:
- Plants and flowers
- Vibrant colors and art
- Themed mats
- Lighting fixtures and neon lights
- Wallpapers and custom installation
3) Bring nature to your store
If you have the space outside your store, you can add some natural elements to make it more attractive. Recently, this research highlighted nature within urban environments as a relaxing feature. In the study, 60 young adults were randomly assigned a 50-minute walk in either a natural or an urban environment in California.
The study found that nature reduces stress and restores our capacity for attention. So if your shop is in an urban area, and you want to make customers feel relaxed and improve their ability to concentrate (hopefully on your wonderful wares!) add a natural touch to your storefront.
4) Place sandwich boards outside
It’s easy for shoppers to pass by stores without even noticing they are there. This is why many store owners place sandwich boards in the street outside (if legally allowed to in their area). A sandwich board can literally stop a shopper in their tracks and alert them to the existence of your store, and what you are selling.
You can use a sandwich board to showcase your brand or particular products. You can highlight if you are having a sale, and even use it to entertain people with witty captions. Just make sure your sandwich board is on brand and reflects your store style.
5) Play music
Another way to get the attention of passers by is to play music outside your store (again, make sure you have the appropriate licence to play music). Find music that reflects your store and will be attractive to your ideal customers and play it via speakers placed outside.
Just make sure that it’s not too loud, so as to be intrusive to other people nearby, and resist playing the same few songs over and over… it will drive anyone working within earshot crazy!
6) Hire people to talk to passers by
What’s better than a sandwich board outside your shop? People! If you really want to engage passers by and get them to notice and try your store, consider hiring people to promote your shop. They can walk up to people who fit the demographic of your customers and introduce your shop to them. They may even have flyers with offers for first time customers to incentivise them to visit.
Some people go one step further and get people to dress up as characters or put on some kind of show – a comedy sketch, singing or dancing. But as with all the tips we have shared here, it’s essential that any idea you consider to promote your store is in keeping with your brand, the area your shop is located, and the kind of people you want to buy from you.
So if, for example, you have an expensive, chic women’s clothing boutique, having actors dressed in cartoon costumes and goofing around would not be appropriate. And similarly, if you had a toy store, having a sombre, suited violinist playing classical music would not be a good fit.
How can you improve the design of your storefront?
These are just six quick ideas to hopefully help inspire you to consider your options for your storefront. And ensure that people walking past your shop don’t simply walk away without noticing it. Instead they can’t fail to see your shop, and the right people will be enticed to come in and see what is for sale.