Seven ways you can make money as a fitness blogger

Are you a fitness professional looking for new ways to make money? Here are seven ways you can make money as a fitness blogger.

It’s not always easy to grow your income as a fitness professional. There’s a limit to how many classes you can run a week – and how many people can attend them.

You might have been considering looking for new income streams for a while. But COVID-19 has now forced your hand. With lockdown, finding a reliable source of income that doesn’t require face-to-face teaching may be a necessity rather than a nice-to-have.

To help inspire you, we’ve put together seven ways you can make money as a fitness blogger.

1) Create quality content

High-quality content is vital for any blog. But how do you create it? Your starting point should always be by defining your target audience. What are they interested in? What problems do they want to solve? What do they care about, like, hate, consume?

Once you know your ideal follower, you can start to create content for them. But when you do, remember one key rule: it must be really useful!

Facebook groups are a great way to share your blog, but it’s important that your posts (and the content they eventually lock onto) delivers value. So while your posts need to be eye-catching and appearing, with bright images, videos and animation, it’s your messaging that matters most.

If you’re new to creating content you can use services and tools like Crello to help you create great content fast and legal. You can choose from 700-plus Facebook cover photos and 25,000-plus premium layouts with how-guides. And, thanks to Creole’s licence, you can edit and upload them to your Facebook page or group without working about or mentioning copyright.

2) Be unique

It’s easy, when you’re getting started as a fitness blogger, to see other successful influencers and think “If I just follow their style and strategy, I too will be successful.”

But this is a BIG mistake. These bloggers are successful because they’ve worked out their own unique style and it appeals to their followers. Simply creating a me-too profile won’t help you achieve the same.

Instead you need to work out what is unique about you. What do you do, say, look like that is unlike anyone else? Who do you get the best results with? What kind of people do you most like working with?

You need to find and create your own online niche, with your own style and your own followers. This is where the real secret in building a successful online presence (and monetising it) lies.

3) Create online products

There’s a limit to the number of clients you can work with face to face as a fitness professional. So why not create online products to sell via your blog?

There’s no limit to the number of online courses and programmes you can sell, and if you’ve successfully established a niche and built a loyal following, you’ll have customers willing to buy.

To give you an idea of what online products you might want to create, here are some suggestions.

Workout plans

Many people don’t have the time to get to the gym every day – or may not want to. And the COVID-19 lockdown has made working out at home not just an option but a necessity for many.

So why not write and sell personal workout plans or apply paid marathons? Being a fitness blogger, that’s can be the most effective way to earn money in fitness.

Meal plans

Exercising is not the only way to get fit and healthy. Today most people use a combo of workouts and healthy meals. That’s what really works. meal plans can also be a way to raise money from your blog, by creating and selling your own personal meal plans.


It’s forecasted that the global sports equipment market will reach a value of $89 billion by 2025, giving fitness products enormous profit potential. You can make a QR Codes that link to video tutorials that show buyers how to best use products, and there are dozens, if not hundreds of different types of equipment, gadgets, apps and more you can sell on your blog.

4) Use advertisement space

If you’ve got enough traffic – particularly if that traffic is niche – then you can make money from advertisements. But be careful to check the quality and effectiveness of products before you endorse them via ads on your site. You can quickly lose loyalty and credibility with your readers if you promote a sub-standard product.

5) Brand partnerships

Brand partnerships are another potential money maker for bloggers. And while a large following helps, many brands today prefer working with micro-influencers with smaller but very niche and highly loyal audiences.

Usually in brand partnerships you’ll be paid to name brands in your posts, videos, and wear or use their products. It can be clothes, bands, sports shoes, equipment and so on. Just make sure you follow legal guidelines and appropriately indicate when you are running a paid promotion.

6) Network with other bloggers

There are many good reasons why you should create or join a network of other bloggers in your niche. Firstly you can promote each other’s content to your different audiences – helping all of you to reach a wider network of followers.

You can also pool your resources and contacts, or collaborate to work with brands how may not consider your single audiences as significant enough. As long as everyone contributes equally, these kind of collaborations can be incredibly mutually beneficial.

7) Affiliate marketing

Becoming an affiliate is a popular way for bloggers to make money, and there are thousands of affiliate programs to choose from. Just make sure you do your research and check the terms before agreeing to an affiliate relationship.

Also ensure you choose brands and products you know your audience will genuinely like, need and buy.

Ready to make money as a fitness blogger?

If you’re a fitness professional looking for ways to make money online, setting yourself up as s blogger – and monetising your following is probably the most obvious. We hope these seven tips have helped inspire you and given you some ideas you can bring to life.

Photo by Dominik Wycisło