How businesses are using Instagram Stories – infographic

With 300 million people using Instagram Stories every day, it’s clear that the function has grabbed the attention of the Instagram audience.

In fact, the Stories feature (15-second clips that disappear after 24 hours) has become so popular that more and more businesses are using it to promote their brands, products, and services.

Indeed, 33% of the most popular Instagram Stories are posted by businesses, and 20% are posted by enterprises resulting in a direct interaction with the users.

One of the ways Stories help a brand increase engagement with customers is through polls. With polls, you can ask anything, from what type of fruits viewers prefer to what colour to use in a room. This option is an innovative way to make your brand more engaging and interactive, while allowing you to collect useful feedback from the users at the same time.

If you are looking for a way to up your social media game and get into the hearts of your audience, then Instagram Stories could be the perfect opportunity. Check out the Instagram below for ideas on how other businesses are using it.

Original source for infographic

Photo by Elijah O’Donell