Five reasons to start an online t-shirt business

If you’re bursting with creative ideas and are looking to step into ecommerce, then an online t-shirt business could be the perfect place to start. 

Building an online shop has never been easier, and it doesn’t take the kind of tech skills you might fear it does. With a clear business plan and some good ideas, there’s plenty you can do with an online t-shirt business. And here are five great reasons why you should think about getting started. 

1) Ecommerce is still growing 

The way that we shop is constantly evolving, and it’s projected that ecommerce is only going to grow in the next few years.

In 2017, ecommerce sales represented 10.4% of total retail sales, but that was up to 14.1% in 2019 and is expected to reach 22% by 2023. This means there are plenty of opportunities out there for smart entrepreneurs looking to enter ecommerce. 

2) Low start-up costs 

If you wanted to start a traditional bricks and mortar shop, you would be faced with plenty of start-up costs. You’d have to pay to rent the space for your shop and invest in stock to sell. But with an online t-shirt store, you don’t have these big investments. 

Shirt suppliers can print your t-shirts on demand and send them out to your customers, meaning your only real costs are setting up your website. 

When you start your online t-shirt business, you can get started very quickly without a big upfront investment. 

3) Everyone loves t-shirts

Even better, everyone wears t-shirts! If you’ve got a great idea and can identify a niche where there is a gap in the t-shirt market, then you’ve got a great chance of making it work. 

You don’t need experience making t-shirts, as you can source a company to do that for you. You’ve just got to come up with designs people will love and keep coming back to.

Designs can be as simple or as complicated as you want them to be – all you need to do is know your market and the kind of thing they’ll love.

4) You’ll be your own boss

One of the best things about running an online t-shirt business is that it allows you to be your own boss. Will you have to work very hard at it? Yes, of course, but it’s hard to place a value on that feeling of knowing you control your own destiny. 

With its low setup costs, starting an online t-shirt business is a great way to achieve the freedom of becoming your own boss. All you need are some creative designs and some entrepreneurial spirit. 

5) There’s room for expansion 

When you’ve got your t-shirt business running as you want it, there’s plenty of room for expansion. Once you’ve got traffic to your website and you’ve built your brand, it’s a natural step to start selling more items. 

T-shirts might be the start of your online clothes empire – you never know where things might take you!

Photo by ian dooley