Steph Savill runs the UK’s only motoring club for women – FOXY Lady Drivers Club.
Ten years ago, Steph knew very little about the motoring industry. But when her stepdaughter was ripped off by a bad garage, she found out that many women felt as ill-at-ease in garages and car showrooms as she did.
Today Steph runs the FOXY Lady Drivers Club – a not for profit business supported by a network of approved female friendly garages, accident repairers and car dealers run by sister website FOXY Choice.
Steph has a MBA and is proud to be a Chartered Marketer, a Fellow of the Institute of the Motor Industry (FIMI) and a Fellow of the Chartered Institute of Marketing (FCIM).
Her specialist subject is clearly motoring services for women, and the automotive industry is getting familiar with the notion of FOXY and how to get things right for the growing audience of shrewd, talented and ever-discerning female drivers.