Ruth Anscombe is Director of Vanilla Online Accountancy, a company that offers high quality but low cost accountancy, bookkeeping and tax services to small and medium-sized businesses across the UK.
Ruth launched her career in banking, but after having children she moved into accountancy as it was a better fit for her family and enabled her to have more contact with customers.
However, she soon realised that many small businesses and self-employed people found traditional accountants too expensive or inaccessible. Vanilla Online Accountancy aims to remove these barriers with comprehensive, flexible and personalised accountancy services that are refreshingly easy to use.
As well as pursuing a career in finance, Ruth has worked for both charities and the NHS, supporting new mums as an antenatal teacher. When not running around after her four children she enjoys swimming and reading.