How do I get more customers to grow my business?
How do you grow a startup business beyond your first customers (usually friends and family)? Read our expert marketing Q&A for six practical tips.
How can I use video in my marketing if I only have a tiny budget?
I have seen a lot of companies using video in their advertising and on their websites. As a small company how do I create videos on a budget?
How can I use email marketing to promote my business?
I have been using email to keep in touch with customers and also to get more sales, but the emails I have sent out so far have not seemed to have made any difference. What am I doing wrong, and what can I do to get a better response?
How do I keep my marketing going over the holidays?
Find out how you can keep your marketing going over the holidays – and avoid losing momentum (and business) – with minimal effort.
How do I use social media to promote my business?
I’m a bit overwhelmed by social media and I’ve no idea how to use it to promote my business. Which social media platforms should I use, and what should I do on them? I’m a bit wary that it will take up a lot of my time when I’m already busy trying to set up my business.
How can I make my business different from the competition?
I’m worried my new accountancy service is too similar to other, more established businesses. How can I differentiate myself from what is already out there?
Do I need a website for my business?
Do you NEED a website if you’re launching a small business? Our marketing agony aunt shares her advice.
How can I identify my target audience?
I’ve created a new health drink and am working on my marketing strategy, but I’m stuck on identifying my target audience. I am pretty sure my drink will appeal to everyone. Why should I narrow my audience down and how do I do it?
Do I need a marketing plan?
See the words ‘marketing plan’ used a lot, but aren’t sure exactly what’s involved, or whether you even need one as a small start-up? Find out where to start.