How to turn a beautiful blog into a profitable business – part three

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How to make money from your blog

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Online directory

The directory is a very traditional business model and a tool that we need every day. The traditional model of printed books has been replaced by search engines. Yet there are online directories for niche areas like day spas, restaurants, creative freelancers, domestic help, venues for hire etc.

Many of these have reader reviews which is a fantastic resource for people who need help choosing. Find a niche area that you love, add a simple directory plug in and create an online directory.

You can charge businesses to list in the directory and have display advertising and/or affiliates as a back up income. You could also organise events for your industry, bring together guest speakers and sell tickets to your audience in different cities.

Online directory examples:


Consider creating an online shop as part of your popular blog. You could sell anything from wooden toys, homemade dresses, merino wool jumpers, teapots, custom designed chairs, shoes from Spain or outdoor furniture from Bali etc.

Keep in mind that this business model may require more financial investment up-front, safety testing, delivery, postage and storage solutions. However the beauty of an online store is you don’t need a retail space, sales assistants and it’s open 24/7.

Product examples:


Perhaps there is an smartphone app idea that springs up off the back of your blog? There are so many ideas for software programs springing up all over the globe.

With a unique idea, there is a lot of money to be made creating smartphone apps or software programmes that makes people lives easier. This does however requires techie skills or the budget to pay someone else to develop for you.

Software examples:

Sponsorship and advertising

As I mentioned in the intro, there are a growing breed of bloggers who acquire sponsorship and advertising from brands and businesses.

For example you could start a travel blog and get sponsorship from some of the travel and flight operators. It does require high traffic to your website, which involves adding a lot of quality articles, videos and tips on a daily or even hourly basis.

Then you would need to create a media kit to distribute to media agencies and PR agencies, so they can present your blog to the brands who may want to access your audience.

Examples of advertising and sponsorship bloggers:

Here are some examples of agents who help brands and blogs work together:

Start thinking of your own money-making idea!

I hope this gives you some food for thought for turning your beautiful blog into a profitable business. Sometimes it can be as simple as just getting started, throwing different ideas and services at the wall to see what sticks.

The beauty of working for yourself is you can naturally see what is working for you and what isn’t then run with the successes. I wish you all the luck in the world with your amazing blogging business.

Want to learn how to start a blog? Read part one and two in Clare’s series now! 

fm financial trader Business and creativity coach Clare Greig believes we can all be devoted mums AND smart, creative business women. Sign up here for tips, tricks and resources, and get your free copy of Big Ideas on Tap Guide.

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