Mobile use is booming, and if you don’t embrace it, your business could get left behind. Read seven ways you can boost your business with mobile marketing.
In 2015, the mobile marketing world experienced the advent of digital coupons, location-based services and social media offers. Consumers have gravitated towards their mobile devices like never before, and business providers are responding.
On Black Friday 2015, sales on portable devices in the US soared, with revenue from mobile shoppers up 95% on 2014 – and it’s a trend that’s set to continue.
Seven ways to boost your business with mobile marketing
As consumers’ shopping behaviours change, so do sales-boosting tips. So how do you stay ahead?
In 2016, mobile marketers are adopting new strategies. Here are seven ways you can jump on board and boost your own busies with mobile marketing.
1) Get a mobile-friendly website
While it might seem like common sense, ensuring your website is mobile-friendly is a surefire ‘win’ strategy in 2016. In April 2015, Google implemented an algorithm update favouring top-quality mobile web platforms. However, too many companies still neglect their internet presence and are slow to adopt new best practices.
If you haven’t done so already, check out your mobile web platform. Is it functioning properly? If you need to, consider streamlining your user interface (UI), feedback forms and digital cart areas to make it easier for users to by from you.
2) Offer SMS-branded discount coupons
SMS-branded digital coupons are booming, and consumers will expect more of them in 2016. Around 50% of US consumers make purchases after receiving a mobile coupon, and even more have said that receiving SMS-branded discounts is beneficial.
3) Create a video ad campaign
In 2016, video ads will rise. They’re becoming incredibly popular with device owners, and new smartphone models are offering high screen resolutions to harness new, rich media content.
By 2019, the gap between mobile and desktop spending is expected to widen by approximately 40%. Desktop spending is anticipated to decrease from 51% to 30.3%, and mobile spending to increase from 49% to 69.7%. Marketers are prioritising the digital front for advertising, and you should think about it too.
(Read why you don’t need a huge budget to make great video content for your business.)
4) Prepare for interactive mobile ads
Interactive mobile advertisements, too, will rise in 2016. These ads are designed to boost user engagement and bring acquisition to a new level, and have already been integrated into full-fledged mobile marketing plans. Ads capable of increasing customer interaction are here, and they’re replacing traditional forms.
5) Create a mobile check-in programme
Smartphone beacon technology has come a long way. In 2016, we can expect on-the-mark advertising featuring pinpoint location marks and unique marketing campaigns. Location-based specials are a brilliant way to attract customers to physical locations. So think about offering customers deals when they check into your business and create exclusive online offers that can only be redeemed in-store.
6) Craft in-app promotions
In 2015, in-app promotions became a good way to sell campaigns, and they remain one of the few ways in which marketers can serve ads to the appropriate audience. In 2016, several industry changes will shift web-centric advertising to app-centric advertising. Mobile already dominates the advertising world, and mobile apps, as they become preferred access points, will soon become the forefront of modern promotion.
7) Fuel your events with SMS
Automated SMS systems have become invaluable to mobile marketers. You can use them to send out invites, engage audiences with polled responses and create profile-specific initiatives. Use an automated text platform to target your VIP members, and boost your event’s attendance with official invitations.
Are you ready to embrace mobile marketing?
2016 looks set to be a big year for customer-centric brand outreach. By using an automated SMS sender, you can embrace the opportunities of SMS marketing. You can also track consumer data, and determine favourite trends, buying patterns and product preferences.
You can read more about crafting an excellent SMS campaign, and building your strategy around in-house promotions, weekend events and special gatherings in this article. Modern marketing is about constant contact and now, with SMS, you can offer it.
Sophorn Chhay is an inbound marketer specialising in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s mass text messaging automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.Hannah Martin