Are you using Instagram to market your business yet? Find out why you can’t afford NOT to take advantage of Instagram’s current popularity, and read seven tips to help you unleash its power.
As you may have heard, Instagram recently hit a staggering 400 million users. However, many businesses are still unaware of the marketing potential of the social media site. And if you’re not using it yet for your own business, you could be missing out – as Jayshree Badhan from Marketing Monkey explains.
Seven tips to help you use Instagram marketing
We’re spending more and more time on social media sites (recent studies have shown that the average user is now spending 46 minutes a day on Facebook), so it’s no surprise that social media marketing has become a must-do for most businesses today.
But how many businesses are realising the potential of Instagram? Used properly, it offers an amazing opportunity to give your brand exposure and attract traffic to your business website. Here are seven tips to help you unleash its power.
1) Getting started on Instagram
When you first set up your Instagram account, make sure you add the URL of your main website, as your username will hyperlink to your profile page where it is prominently displayed.
Also try to choose an Instagram account name that’s as close to your business name as possible, so that your brand is easily recognised across all social media platforms.
2) Start building Instagram fans
if you don’t have any fans on Instagram then no one is going to see your posts! So when you get started, use the free tools to search emails and Facebook for current fans who may already be on Instagram.
Once you have a few fans, you can get going with your first post – you can either post an image or a 10 second video that relates to your business or product.
3) Use hashtags to spread your message
With around 55 million posts uploaded to Instagram every day, it’s important to find ways to stand out. And one of the best ways to get your message out is to use hashtags in the description. That way, anyone looking for those hashtags will see your posts too.
So make sure you are keyword savy about your product’s features, and search to find out what other people in your industry are using. For example, if you sell designer clothing, you may want to include ‘dresses’ and ‘luxury’ as your hashtags. Think about seasonality too – use popular festive keywords around Christmas, or join in events relevant to your industry, such a national day for your product, or a big international conference.
4) Stretch your Instagram content
When you post on Instagram you have the option to automatically share it to your linked Facebook and Twitter accounts too. This means that your visibility can explode in a very short time, driving even more traffic to your website and spreading the word about your product or brand.
5) Influence your influencers!
A clever strategic way to build your Instagram page is to align your business or product with an influencer. This should be someone that your customers can relate to, or an industry figure they trust.
You can do this via sponsored posts or webinars, for example, to help you gain a new audience that you may not have otherwise been able to reach. A co-hosted webinar with an industry leader can help expose you to a wider audience, and give you an all-important reputation boost too.
6) Build relationships
Instagram is a brilliant opportunity for you to build relationships with your customers – but first you need to be really clear about who your audience are (and what they need).
Once you know what your ideal customers are looking for, make sure you deliver it. Use language they will relate to, and share content that will interest or help them. Make your business and brand popular and friendly, and give them a reason to follow you and engage with you.
It’s also important that you are always consistent. Ensure that your tone of voice and the type of content you share looks and sounds like it comes from the same brand, and don’t dip in and out of Instagram. If you start posting daily or weekly, make sure you keep it up to build trust and keep your fans keen.
7) Flattery is everything
Instagram now has more users than Twitter. So this means that your audience are more likely to see your image posts than your tweets while they’re on the way to a meeting, for example.
So why not take advantage of this inside knowledge and give them a mention? Make your fans feel like a valued customer – if nothing else, it will raise a smile on their commute to work!
Work out what works for you
While there are some basic rules to successfully using social media that apply to all platforms and all users, only you will know what your customers are looking for and will engage with on Instagram.
So don’t be afraid to play around with your content and frequency of posting until you find a balance that works for you – and then stick at it, and make sure you use these seven tips to unleash the power of Instagram marketing and give your business a boost.
Want help getting started with Instagram? Contact Marketing Monkey and let them know what you need.Jayshree Badhan