Does the word ‘marketing’ strike fear into your heart? Would you love to master it but don’t know where to start? Read simple but powerful advice in our top 10 stories on marketing.
If you own your own business you need to have some kind of marketing knowhow. To help you get your head around the subject and pick up expert tips on how to get started (or give your current marketing activities a massive dose of adrenalin!) we share our top 10 stories on marketing from the past two years.
Read our top 10 stories on marketing
So here are our top 10. We’ve picked a spread of topics to help give you a thorough grounding on the key basics – there are so many more we could have added that we’ll include in our next marketing round-up.
1) The five biggest marketing mistakes
If you’re a small business, the chances are that your marketing budget is similarly petite. So it’s important that you make the right marketing decisions whenever possible, and don’t waste precious time or funds on strategies that aren’t going to work.
To help you steer your marketing activities in the right direction, in this article we take a look at five of the biggest marketing mistakes you could make – and suggest how you can avoid them.
2) How to target your digital marketing
If we had to pick one simple thing that underpinned every successful marketing campaign, it would be targeting. If you understand and know how, when and were to reach out to your target audience, your marketing efforts will yield far better results.
To help you do this, in this article, inbound marketing expert Don Seckler takes you through the process, explaining how to get a rounded picture of the people you want to buy from you.
3) Three effective marketing strategies for introverts
Introverts can make brilliantly successful entrepreneurs, but there’s one thing most struggle with – marketing. In this article Tanja Gardner, founder of Conscious Introvert Success, explains just why so many introverts find marketing tough, and shares three strategies to help you succeed at it.
4) What is content marketing and how can it help you?
Unless you’ve been hiding in a cave for the past couple of years, you can’t have escaped the term ‘content marketing’. But just what does it mean? And how can it help your business?
In this article, marketing consultant Paula Hutchings explains what content marking is, specifically how it can help to promote your business, and how brands like Innocent have used it so effectively.
5) Five quick marketing and PR tips for food
Are you struggling to get attention for your food business? Or are you ticking along nicely, but hungry to take your company to the next level?
In this article, PR consultant Nicola Whiteford shares five quick but clever tips to attract new customers and boost sales. Find out why first impressions count, why you need to get out and about, and how to make the most of special occasions.
6) How to use customer service as a marketing tool
Great business marketing goes far, far beyond ads and promotions – almost everything you do has a marketing element to it, including the way you interact with your customers.
In this article, marketing consultant Paula Hutchings explains why customer service is such a powerful marketing tool and shares an example of how (and how not) to do it!
7) 12 easy steps to writing a brilliant newsletter
Newsletters are a vital marketing tool for many businesses – they help keep you front of mind with your customers, and encourage them to visit your site and take up your latest offers. But what exactly makes a good newsletter?
In this article, marketing consultant Nicole Martin reveals the who, what, where, when and how of writing a newsletter, with insider tips on how to ensure your customers actually look forward to receiving it (and not simply consign it to junk).
8) 10 ways to advertise your business locally – for free
Advertising can be expensive – and way out of your budget if you’re just starting out in business. But with some clever thought, there are a few ways you can promote your enterprise for free in your local area.
In this article, Chinny Ogbuagu suggests 10 clever ways you can put your business on the map in your local area, without spending a penny.
9) Five reasons why people don’t buy from you
Simply creating amazing products or services isn’t enough – you need to know how to sell them effectively if you want to make a success of your business.
Over the years we’ve seen far too many otherwise-fantastic brilliant business make the same marketing mistakes, and wonder why people aren’t buying from them. To help you avoid the same experience, in this article we identify the five most common reasons why people don’t buy from you, and what you can do about them.
10) The five questions every marketing plan must answer
We couldn’t share our top 10 stories on marketing without at least ONE mention of marketing plans! A marketing plan of some form, however basic, is, in our opinion one of your key business essentials. Without it, your marketing becomes an expensive shot in the dark, robbed of strategy and learning.
To help you get started on your marketing plan, in this article PR and marketing expert Samantha Crowe reveals the five questions your marketing plan must answer and takes you through a really simple process for doing so. A must-read if you haven’t already sorted your marketing plan!Hannah Martin